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In Q2 2024, the top 5 delivered meal kits and specialty foods apps in Mexico showed varied performance trends across downloads, revenue, and active user metrics. Here’s a closer look at their performance:
Vivino: Buy the Right Wine saw a stable pattern in its weekly active users, hovering around 9K with a slight dip to 8.3K in early June, but rebounding to 8.7K by the end of the quarter. Downloads fluctuated between 537 and 705, with a notable rise to 597 in the last week of June. Revenue peaked in early May at $3.2K, with a significant spike to $3K in late April, before stabilizing around $1.3K to $1.5K towards the end of the quarter.
Factor_ Prepared Meal Delivery experienced consistent growth in downloads, starting from 190 in early April and reaching a high of 375 in mid-June. Weekly active users mirrored this upward trend, starting at 753 and peaking at 1.2K in mid-June, ending the quarter slightly lower at 1.1K.
HelloFresh: Meal Kit Delivery maintained a steady download rate, fluctuating between 126 and 189 throughout the quarter. Active users saw a slight increase, starting at 8.5K and peaking at 9K in mid-April, with minor fluctuations before ending the quarter at 8.6K.
EveryPlate: Cooking Simplified had its downloads hovering around the 90s to 110s range, with a slight dip to 69 in the final week of June. Active users showed a gradual increase from 704 in early April to 883 in early June, stabilizing at around 819 by the end of the quarter.
Green Chef: Healthy Recipes experienced modest download growth, starting from 53 and peaking at 86 in mid-June. Active users showed a consistent upward trend from 340 in early April to 448 by the end of June.
For more detailed insights and data, visit Sensor Tower.