Top 5 Delivered Meal Kits and Specialty Foods Apps in Oman - Q2 2024

In Q2 2024, the delivered meal kits and specialty foods category saw varied performance among the top 5 apps on a unified platform in Oman. Here's a breakdown of the trends observed in downloads, revenue, and active users for each app.

Factor_ Prepared Meal Delivery experienced fluctuating weekly downloads, starting at 27 in early April and peaking at 65 in mid-June, before settling at 28 by the end of the quarter. Active users showed a steady increase from 86 at the beginning of April to 135 in mid-June, ending at 122 in the final week of June.

HelloFresh: Meal Kit Delivery recorded a more stable pattern in weekly downloads, with a notable spike of 49 in the second week of April. However, the app saw a gradual decline in active users, starting at 495 and decreasing to 448 by the end of June.

Vivino: Buy the Right Wine saw its weekly revenue peak at $276 in mid-April, followed by fluctuations, eventually tapering off to $28 by the end of June. Downloads were minimal, with a high of 18 in early April and dropping to zero in the last week of June.

Green Chef: Healthy Recipes had inconsistent download numbers, with a peak of 22 in the last week of June. The app recorded 12 active users in the same week, marking its only data point for active users.

EveryPlate: Cooking Simplified had sporadic download numbers, with a peak of 13 in the second week of April. Active users were recorded only in early April, with 14 users.

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