Q2 2024 Drawing & Coloring Apps Performance on Unified Platform

Drawing and coloring apps have become a major source of creativity and relaxation for users of all ages. In the second quarter of 2024, we observed some interesting trends in the performance of the top 5 apps in this category on the unified platform, which includes data from both iOS and Android. The data, provided by Sensor Tower, offers a snapshot of how these apps are faring in terms of downloads, revenue, and weekly active users.

Color by Number：Coloring Games saw a significant fluctuation in downloads, peaking at 1.5M in early June before dipping to 732K towards the end of the month. The app's revenue presented a more stable trend, with a slight decline from $641K to $408K over the quarter. Weekly active users doubled from 2.2M in early April to 4.4M in early June, before settling at 2.6M.

Colorfy: Coloring Book Games experienced a moderate download count, with a notable spike to 596K in mid-May. Revenue for Colorfy showed gradual growth, from $415K at the start of April to a peak of $496K in early June. The weekly active users saw a surge in mid-May to 1.8M, but this figure had decreased to 635K by the end of June.

For Disney Coloring World, downloads remained relatively low until a sudden increase to 1.3M in the last week of June. Revenue also peaked in the same week at $362K. The app's active users showed a massive leap from 201 in early April to 1.4M by the end of June.

Recolor: Coloring Book. had minimal downloads throughout the quarter, with no downloads recorded in several weeks. Revenue remained consistent, ranging from $178K to $232K. Weekly active user data was incomplete, but there was a small number of 10 users recorded in late April.

Lastly, UNICORN 3D: Color by Number showed no downloads for most of the quarter until a minimal increase to 2 downloads in mid-June. Revenue for UNICORN 3D was steady, with a slight increase from $210K in early April to $227K in mid-June, before a slight drop to $194K at the quarter's end.

For more in-depth insights into the performance of these drawing and coloring applications, Sensor Tower's platform offers detailed analytics and trends. The data reveals the dynamic nature of app performance and user engagement in this creative category.