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In the second quarter of 2024, Brazil's fast food and fast casual restaurant apps showed varying levels of user engagement and download trends, as reported by Sensor Tower. Let's delve into the performance of the top five apps in this category.
McDonald's Offers and Delivery experienced a steady download trend with numbers hovering around the 100K to 150K mark throughout the quarter. Weekly active users fluctuated, peaking at nearly 2.8M in the final week of May before settling at around 2.7M by the end of June.
Burger King Brasil saw downloads ranging from approximately 110K to 140K, indicating a consistent demand for the app. Its weekly active users experienced a notable increase, climbing from just over 700K at the start of April to close to 800K by the end of June.
For Habib's: Descontos e Delivery, downloads stayed within the 27K to 42K range throughout the quarter, showing a modest but stable interest in the app. Weekly active users saw a slight decrease from 158K in the first week of April to around 144K by the end of June.
Popeyes Brasil had the lowest download figures among the top apps, with weekly downloads typically under 10K. However, its weekly active users showed growth, starting at approximately 8.6K and ending the quarter with over 6K.
Lastly, KFC Kuwait - Order Food Online saw an interesting spike in downloads in late April, reaching over 4K, and maintained a steady increase, ending the quarter with over 9K downloads. Weekly active users grew consistently, starting at around 25K and reaching nearly 35K by the end of June.
For more in-depth insights into the fast food and fast casual restaurant app landscape in Brazil, Sensor Tower's full reports and analysis are available for further exploration.