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AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Fast Food Apps in the US
A rundown of the second quarter performance for leading Fast Food and Fast Casual Restaurants Apps on unified platforms. Sensor Tower provides a detailed look at user trends and app popularity.
As the fast food industry continues to embrace digital innovation, we've seen a significant shift in consumer behavior towards using mobile applications for their convenience. In the second quarter of 2024, notable fast food and fast casual restaurant apps have shown varied performance in terms of downloads and weekly active users on unified platforms, according to data from Sensor Tower.
Starting with McDonald's Offers and Delivery, downloads started at approximately 28K in the first week of April and saw a peak of 33K in the second week, followed by a general downward trend with a slight rebound to nearly 30K by the end of June. Weekly active users began at 177K and fluctuated modestly throughout the quarter, ending at a high of 187K.
The KFC APP (Ecu, Col, Chi, Arg) experienced a stable start in April with about 14K downloads, peaking at 17K towards the end of the month. Download numbers varied across the quarter, dipping to 12K in mid-June, but recovering to around 17K by the quarter's close. Active users showed a more consistent upward trend, starting at 149K and climbing to 163K.
Burger King® Colombia had a notable spike in downloads mid-April at approximately 22K, but otherwise maintained lower download figures, averaging around 700 weekly. Weekly active users saw incremental growth from 214 to 254 over the quarter, indicating a modest but steady user base.
Domino’s Pizza® downloads varied, with a notable peak of about 1.5K in mid-April, tapering off to a low of 240 by the end of June. Weekly active users started at 6.6K and saw a decrease to 4.4K, suggesting a drop in engagement over these months.
Lastly, Papa Johns Pizza UAE showed consistent download numbers, hovering around 170 weekly, with a slight uptick in weekly active users from 561 to 569 by the quarter's end.
The data provided by Sensor Tower allows for a comprehensive understanding of the performance trends of these fast food apps, offering valuable insights into user engagement and app popularity. For more detailed analytics and insights, Sensor Tower's platform remains a key resource for industry observers and stakeholders.
