Q2 2024 Performance of Top Fast Food Apps in Mexico

In the second quarter of 2024, the fast food industry's mobile presence continued to engage users across Mexico. Data compiled by Sensor Tower offers a glimpse into how the top fast food and fast casual restaurants performed on the unified platform, capturing both iOS and Android metrics.

McDonald's Offers and Delivery saw a consistent rise in downloads starting from 57K in the first week of April to a peak of 122K by the end of May. Weekly active users also climbed from 372K to 424K by the end of June.

Burger King® Mexico experienced a mid-quarter surge with downloads jumping from 28K to 60K in mid-May, but there was a notable dip to 18K by late June. Active users reached their zenith at 191K in mid-May, only to fall to 121K towards the end of the quarter.

KFC México presented a fluctuating download pattern, with an initial drop to 19K in mid-April, followed by a rise to 44K in early May, and a gradual decrease to 28K by late June. The app's active users peaked at 178K in early May but saw a slight decline to 147K by the quarter's end.

Starbucks México showed a spike in downloads mid-April at 47K, followed by a decrease to 16K by late June. The weekly active users experienced a high of 434K in mid-April, but there was a reduction to 384K by the end of June.

Lastly, Domino's Pizza México downloads exhibited growth from 16K in the first week of April to a significant rise to 45K in the last week of June. The weekly active users for Domino's peaked at 170K in mid-May and settled at 178K by the close of Q2.

For more in-depth insights and analysis on app performance, Sensor Tower's comprehensive data offers a wealth of information to understand the fast food app market dynamics.