Top 5 Finance Apps in Brazil for Q2 2024: Performance Review

In Q2 2024, the top 5 finance applications in Brazil exhibited diverse trends in downloads and active users. Here’s a closer look at the performance of these apps, with data sourced from Sensor Tower.

Nubank: Conta, Cartão e mais saw significant weekly downloads, peaking at approximately 1.04M in the last week of April. The app maintained strong active user engagement, with weekly active users fluctuating slightly but remaining around 53M to 55M throughout the quarter.

CAIXA Tem experienced a decline in weekly downloads, starting from around 1.1M in early April and dropping to about 316K by the end of June. However, the active user base remained relatively stable, hovering between 6.2M and 7.3M.

PicPay: Conta, Cartão e Pix demonstrated consistent weekly downloads, averaging around 400K. Weekly active users showed minor fluctuations, staying within the range of 12.7M to 13.5M over the quarter.

FGTS maintained a steady download rate, with weekly downloads ranging from approximately 326K to 469K. The app's active user count was stable, with weekly active users generally around 5.2M to 5.9M.

SerasaConsumidor had a stable download rate, averaging about 370K downloads per week. The app's active user base showed a slight increase, with weekly active users ranging from 4.2M to 5.2M.

For more detailed insights and data, visit Sensor Tower.