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AI Insights · Timothy · July 2024
Q2 2024 Fitness & Weight Loss Apps Performance on Unified Platform
An overview of the second quarter of 2024 showcases the performance trends of the top five fitness and weight loss applications on the unified platform. Sensor Tower provides a detailed look at the download, revenue, and user activity shifts.
In the fitness and weight loss app category, the second quarter of 2024 has seen varying performance trends across leading applications. Data from Sensor Tower offers a comprehensive view of how these apps have fared in terms of downloads, revenue, and weekly active users.
Strava: Run, Bike, Hike experienced a noticeable upward trend in revenue, starting the quarter with USD 24K and peaking at USD 34K in early June. The app's downloads saw a high in early May with 5.7M before tapering down to 3M by the end of June, while weekly active users remained relatively stable, fluctuating around the 44K mark.
Lifesum: Diet and Food Tracker showed a mixed revenue trend, starting strong at USD 29K, dipping mid-quarter to USD 23K, and then partially recovering to USD 24K. Downloads remained fairly consistent, ranging from 2K to 2.1K, and the number of weekly active users showed slight variability but ended the quarter with a slight decrease to 22K.
Zwift: Ride and Run maintained a steady revenue with minor fluctuations, beginning at USD 14K and reaching USD 14K again by the quarter's close. Downloads for Zwift were modest, peaking at 180 in mid-April and then declining to 67 by late June. Weekly active users saw a dip from 1.7K to 1.4K over the quarter.
AllTrails: Hike, Bike & Run saw a revenue dip from USD 14K to USD 10K, with a noticeable decline in weekly active users from 8.4K to 7.8K. Downloads had a mid-quarter spike at 3.4M in early May, but otherwise hovered around the 2.5K to 3K range.
MyFitnessPal: Calorie Counter experienced modest revenue fluctuations, opening at USD 8K and closing slightly lower at USD 7.4K. Downloads started at 1.3M and saw a decline to 865K, while weekly active users dropped from 42.8K to 39.9K by the quarter's end.
These figures illustrate the dynamic and competitive nature of the fitness app market. For more insights and detailed analytics, Sensor Tower's platform provides an in-depth analysis of app performance trends.
