Top 5 Personal Finance Budgeting and Planning Applications Performance in Brazil Q2 2024

During the second quarter of 2024, the top 5 personal finance budgeting and planning applications in Brazil showcased diverse performance trends across downloads, revenue, and active users. Below is a detailed analysis of each app's metrics.

Mobills - Budget Planner experienced consistent revenue generation, with weekly earnings ranging from approximately $21K to $28K. The app's downloads varied, peaking at 22K in the last week of June. Weekly active users showed fluctuations, starting at about 116K in early April and ending at 104K by the end of June.

Organizze Budget Planner saw revenue peaks in early May, reaching around $19K, before stabilizing between $8K and $10K in June. Download numbers were relatively stable, with minor fluctuations, and weekly active users ranged from 43K to 48K throughout the quarter.

Splitwise showed a notable increase in revenue in early June, peaking at approximately $5.8K. Downloads surged around the same period, reaching up to 7.8K in late May. Weekly active users remained steady, ranging from 21K to 25K.

Minhas Finanças - Despesas demonstrated a significant revenue increase in June, with earnings climbing from about $700 in April to $3.5K in mid-June. Downloads were relatively stable, with a peak of 8.4K in early June. Weekly active users showed a gradual decline, starting at 65K in early April and dropping to 54K by the end of June.

Me Poupe! maintained a steady revenue stream, averaging around $750 to $900 weekly. Downloads were modest, peaking at 2K in early April but falling to fewer than 300 by the end of June.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.