Q2 2024 Insights on Top Personal Finance Apps in the Unified Platform

In the second quarter of 2024, personal finance applications continued to help users manage their budgets and finances. According to Sensor Tower's data, here’s how the top five apps fared on the unified platform.

Splitwise saw a fluctuating revenue trend, starting at $576K in the first week of April and peaking at $797K in the second week of June. Downloads surged to 5.3M at the end of April, while weekly active users hit a high of 7.4K in the same period.

YNAB experienced its highest revenue of $875K in the last week of April. Downloads peaked at 162K in the first week of May. Weekly active users showed a slight increase in June, reaching 587 in the first week.

Spendee Money & Budget Planner had a revenue high of $631K in the second week of April. The app’s downloads were modest, with a peak of 247 in the first week of April. Active users reached their highest point of 3.5K at the end of April.

1Money: Expense Tracker saw a notable spike in downloads, reaching 1.2M in the first week of June. Its revenue peaked at $340K in the second week of June, while active users saw a steady increase, ending the quarter at 6.5K.

Lastly, Money manager, expense tracker observed its highest revenue of $232K in the third week of May. Downloads saw an uptick in the first and last weeks of the quarter, with 2.5M and 1.6M respectively. Weekly active users demonstrated a steady trend, ending at 24K in the last week of June.

While these numbers show the varying degrees of engagement and monetization, in-depth insights into the performance of these personal finance apps can be found on Sensor Tower. The data provides a glimpse into user preferences and market trends, essential for app developers and marketers in the financial technology sector.