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AI Insights · Timothy · July 2024

Australia's Top Personal Finance Apps in Q2 2024: A Sensor Tower Snapshot

Explore the performance trends of the leading personal finance budgeting and planning apps in Australia for Q2 2024. Sensor Tower provides a data-driven glance at downloads and user engagement.

Australia's Top Personal Finance Apps in Q2 2024: A Sensor Tower Snapshot

In the second quarter of 2024, Australian users have been actively engaging with personal finance applications to manage their budgets and plan their finances. Sensor Tower's data offers us a comprehensive look at the top five apps in this category on the unified platform.

Splitwise showed a fluctuating trend in weekly revenue, peaking at USD 2.2K in the first week of April and dipping to USD 1.2K towards the end of June. Downloads remained relatively stable, with a slight increase towards the end of the quarter, reaching 5.3K. Weekly active users started at 30.7K but saw a decrease, stabilizing around 27.5K in the last week of June.

WeMoney: Pay off debt faster also experienced a variable revenue pattern, with a noteworthy increase to USD 2.5K in early May before declining to USD 1.8K by late June. Downloads showed an initial growth, hitting 6.3K in late April, but later saw a decline to 3.7K. The data for weekly active users was not provided.

For Buddy: Budget Planner App, revenue trends were generally on the rise in the beginning, with USD 1.1K in early May, but ended the quarter at USD 776. Downloads saw a peak of 2.2K in late April and a slight uptick to 2K by the end of June. Weekly active users showed consistent engagement, with an increase from 3.7K in the first week of April to 3.7K by the quarter's end.

WiseList presented an interesting download trend with a sharp increase to 3.7K in mid-May, followed by a fall and a subsequent rise back to 1.4K by the end of June. Revenue data indicated minimal earnings, with some weeks reporting no revenue at all.

Lastly, Kit - Pocket Money App & Card saw a steady increase in downloads, from 1.2K in the first week of April to nearly 1.9K by the end of June. There was no revenue reported for this app during the quarter.

For more detailed insights on these trends and other app performance metrics, Sensor Tower's comprehensive analytics tools provide a deeper dive into the data. The performance of these personal finance applications demonstrates the continued interest and need for budgeting and planning tools among Australian users.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024