Q2 2024 Personal Finance App Trends in the US: Sensor Tower Insights

In the second quarter of 2024, the personal finance app landscape has seen varied performance trends across top applications on the unified platform, according to data provided by Sensor Tower. Here's a closer look at how these apps fared in terms of downloads, revenue, and weekly active users.

Splitwise maintained a steady download rate, peaking at nearly 500K in late April and showing a slight drop towards the end of June with 433K downloads. Revenue trends for Splitwise displayed a gradual decrease from 366K USD in early April to 206K USD by late June. Weekly active users started strong at 2.5M in mid-April but saw a slight decline to approximately 2.4M by the end of the quarter.

Money Manager Expense & Budget experienced fluctuating download numbers, with a notable spike to over 700K in mid-May. Revenue saw a sharp drop from 195K USD in early April to 18K USD later in the month, but somewhat recovered to 130K USD by the end of June. Active users showed a peak of 5.8M in early May, followed by a general decline to just under 5M by the quarter's end.

The performance of Money manager, expense tracker showed downloads hovering around the 300K mark, with a slight decrease towards the end of the quarter. Revenue peaked at 196K USD in early April and ended at 77K USD in late June. Weekly active users saw a small drop from 4.9M at the start of April to 4.2M by the close of the quarter.

Tricount - Split group bills had a relatively stable download pattern, with a slight increase to 236K by the end of June. Revenue figures fluctuated, with the highest at 177K USD in early April and a dip to as low as 3K USD later in the month, stabilizing around 25K USD by June's end. Weekly active users showed an upward trend, ending the quarter at 983K.

Lastly, Fast Budget - Expense Manager saw a downward trend in downloads, starting at 261K and ending the quarter at 97K. Revenue followed a similar pattern, with an initial 288K USD that decreased to 111K USD by late June. Active users experienced a decline from 1.2M at the quarter's commencement to 931K by the end.

For more detailed insights and data on the performance of personal finance applications, Sensor Tower's platform offers an extensive analysis of market trends and user engagement.