Q2 2024 Shopping App Trends in the US: A Sensor Tower Analysis

In Q2 2024, the US shopping app scene saw varied performance among the top contenders. Data from Sensor Tower provides a closer look into how these apps fared in terms of downloads and user engagement.

Temu: Shop Like a Billionaire experienced an upward trend in downloads, starting at 27K in the first week of April and peaking at 37K by the end of June. Weekly active users also grew, kicking off at 109K and reaching nearly 139K in the same period.

SHEIN - Shopping Online downloads fluctuated, with an early April figure of 11K, a mid-quarter dip, and a significant jump to 27K by late June. Its weekly active users mirrored this pattern, beginning at 222K and climbing to 284K, indicating a growing user base.

Data for ABOUT YOU Outlet showed a decreasing trend in both downloads and active users. Downloads decreased from 17K to 3.5K, while weekly active users declined from 19K to about 12K by the end of the quarter.

The Lidl Plus app maintained a steady presence with downloads starting at 7.6K and ending the quarter at 10K. Weekly active users showed a consistent range of 72K to 77K, suggesting a stable and loyal user base.

Lastly, ABOUT YOU Online Fashion Shop saw varying download numbers, with an initial 7.4K that rose to 12K in April, followed by a drop to 5.3K by late June. Weekly active users started strong at 102K but experienced a decrease to 60K, indicating a shift in user engagement during the quarter.

For more insights and detailed performance data, Sensor Tower's platform is the go-to source for app market intelligence.