Top 5 Social Apps Performance in New Zealand - Q2 2024

Throughout the second quarter of 2024, the top social apps in New Zealand exhibited dynamic trends across downloads, revenue, and active users, as reported by Sensor Tower. Here’s a closer look at the performance of the leading apps.

Facebook saw a consistent performance in weekly downloads, peaking at around 13K in the first week of April and maintaining a steady rate throughout the quarter. Weekly revenue fluctuated slightly, with highs of approximately $7K in early April and maintaining around $6K towards the end of June. The app consistently engaged over 3.3M weekly active users, demonstrating its strong user base.

TikTok led the revenue charts with significant weekly earnings, reaching nearly $92K in late May. Weekly downloads saw a notable rise towards the end of the quarter, peaking at about 18K by the last week of June. Active users showed strong engagement, starting at around 1M and slightly tapering to approximately 1.1M by the quarter's end.

Instagram maintained a steady presence with weekly downloads hovering around 10K. Revenue showed a peak of roughly $8.5K in mid-June. The app consistently engaged over 1.6M active users weekly, with a mild fluctuation throughout the quarter.

Threads experienced varied download rates, peaking at about 13.7K in early April and maintaining around 10K to 12K towards the end of the quarter. Active users increased steadily, starting from 131K in early April to approximately 175K by the end of June.

Linky AI: Chat, Play, Connect showed an interesting trend with weekly downloads peaking at around 4.5K in mid-April and again around 3.9K in early June. Revenue, although lower compared to other apps, peaked at around $377 in mid-June. Active users grew from 597 in early April to approximately 4.3K by the end of June.

For more detailed insights and data, visit Sensor Tower.