Predictions for the Digital Economy in 2026 Report is Live!

The second quarter of 2024 saw notable performance trends among the top 5 social networking applications in the United States. Below, we delve into the key metrics for Threads, an Instagram app, WhatsApp Messenger, Facebook, Telegram Messenger, and Messenger.
Threads, an Instagram app experienced fluctuating download numbers throughout Q2. Downloads started at approximately 958K in early April, dipped mid-quarter, and then surged to reach around 1.2M by early June. Weekly active users also showed a general upward trend, peaking at nearly 25M in early June before a notable drop to about 16M by the end of the quarter.
WhatsApp Messenger maintained a steady download rate, starting at around 786K in early April and climbing to approximately 922K by late June. The app's weekly active users hovered around 110M to 113M throughout the quarter, demonstrating consistent user engagement.
Facebook saw a steady revenue stream, with weekly earnings generally around the $800K to $900K mark. Downloads remained relatively stable, fluctuating between 605K to 723K per week. Weekly active users consistently hovered around 223M to 224M, indicating a strong and stable user base.
Telegram Messenger showed an impressive increase in revenue, peaking at about $259K by late April. Downloads saw a significant spike, particularly in early June, reaching around 1.3M. Active user numbers remained stable, averaging around 9.6M to 9.8M throughout the quarter, indicating persistent user engagement.
Messenger experienced a slight decline in revenue, ending the quarter at around $9K. Download numbers remained steady, averaging around 530K to 580K per week. The app's weekly active users consistently stayed within the 112M to 113M range, reflecting a loyal user base.
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