Q2 2024 Theme Parks Apps Surge in Popularity Across United States

In the second quarter of 2024, theme park enthusiasts turned to their smartphones to enhance their park experiences, and the numbers reflect this trend. Data from Sensor Tower provides insights into the performance of the top five theme park apps in the United States.

Disneyland® Paris saw a steady increase in downloads, starting with 476K in the first week of April and peaking at 685K by the end of June. The app's weekly active users also grew, beginning at 843K and climbing to 1.26M, indicating a robust uptrend in engagement.

LEGOLAND® Billund Resort experienced fluctuations in downloads, with a significant spike to 874K in the first week of June, followed by a dip and then another surge to 871K in the final week of the quarter. Its active users mirrored this pattern, starting at 106K and reaching 434K by the quarter's end.

Universal Studios Japan had a more modest trajectory, with downloads initially at 161K and ending at 207K. Weekly active users showed a gradual increase from 313K to 343K, indicating a steady interest over the quarter.

My Disney Experience saw varied download numbers with an initial figure of 107K that rose to 63K by the end of June. The app's active users started at 153K and showed growth, ending the quarter at 117K.

Universal Orlando Resort had the lowest download numbers among the top apps, with an initial week at 95K and a final week at 99K. Its active users, however, demonstrated a gradual increase from 243K to 205K over the period.

While revenue data for these apps is not consistently available for the quarter, the download and active user trends suggest a significant engagement among theme park visitors. For more detailed insights, Sensor Tower's comprehensive analysis is the go-to resource for understanding app performance in this vibrant sector.