Leading Apparel Brands in the US: Q2 2024 Insights

In the dynamic world of apparel, understanding the digital footprint of leading brands is crucial for marketers and analysts alike. Sensor Tower provides unparalleled insights into these trends, offering a comprehensive view of web, app, and advertising data. This article delves into the performance of three major players in the US apparel market: SheIn Group Limited, Nike, and Gap, examining trends from Q1 to Q2 2024.

SheIn Group Limited

SheIn Group Limited has maintained a significant presence with its website, shein.com, and the SHEIN app.

• Audience Trends: The monthly deduplicated audience for SheIn remained stable, consistently above 70M throughout the quarter. The website enjoyed a notable increase in visits, reaching nearly 1B in June, while unique visits hovered around 43M.

• App Engagement: The app saw a steady increase in monthly active users, crossing 30M by June, reflecting a growing mobile audience.

• Ad Spend & Channels: SheIn's monthly ad spend peaked in March at over $47M, with significant impressions from Facebook and Instagram. Spending decreased in June, aligning with a drop in impressions.

Nike

Nike's digital strategy is anchored by its website, nike.com, and the Nike: Shoes, Apparel, Stories app.

• Audience Trends: Nike's monthly deduplicated audience remained above 40M, with a slight dip in June. The website visits peaked at over 34M in May.

• App Engagement: The app maintained a stable monthly active user base, with active users slightly decreasing to about 7.1M in June.

• Ad Spend & Channels: Nike's monthly ad spend saw a significant rise in May, exceeding $18M, driven by strong impressions on Instagram and Snapchat.

Gap

Gap's online presence is supported by its websites, gap.com and gapfactory.com, along with the GAP app.

• Audience Trends: Gap.com observed a peak in March with visits surpassing 49M. GapFactory.com also showed strong performance with over 12M unique visits in May.

• App Engagement: The app's monthly active users remained stable, averaging around 320K throughout the quarter.

• Ad Spend & Channels: Gap's monthly ad spend peaked in March at approximately $3.7M, with a focus on mobile display and Instagram channels.

Conclusion

The data from Sensor Tower highlights the varied strategies of these leading brands in the US apparel market. SheIn's strong web presence, Nike's balanced approach across platforms, and Gap's targeted advertising efforts showcase the diverse tactics employed to capture consumer attention. Sensor Tower's comprehensive insights are indispensable for understanding these cross-platform dynamics, offering unparalleled visibility into digital engagement trends.

For more detailed insights, explore Sensor Tower’s offerings, including Web Insights, App Performance Insights, and Pathmatics.