Leading Brands in the US Business & Industrials Category: Q2 2024 Analysis

Introduction

In Q2 2024, leading brands in the US Business & Industrials category demonstrated remarkable digital presence across websites and mobile applications. Using Sensor Tower's comprehensive data, we explore the performance of UPS, FedEx, and Paylocity, highlighting trends in audience engagement and advertising efforts. Sensor Tower’s unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these brands' digital strategies.

UPS: A Steady Digital Force

UPS maintains a strong digital footprint through its websites, theupsstore.com and ups.com, along with the UPS app.

• Audience Trends: From Q1 to Q2 2024, ups.com consistently attracted over 46M unique visitors monthly, with a slight decline in June. Theupsstore.com saw a stable audience above 5M unique visitors monthly, indicating a strong web presence.

• App Engagement: The UPS app maintained over 1.2M monthly active users, reflecting a steady interest in mobile solutions.

• Ad Spend & Channels: UPS significantly increased monthly ad spend in Q2, peaking in April with over $2.9M. The primary channels included OTT, Facebook, and Instagram, delivering millions of impressions.

FedEx: Dynamic Engagement Across Platforms

FedEx showcases its digital prowess via fedex.com and the FedEx Mobile app.

• Audience Trends: FedEx.com consistently attracted a substantial audience, with unique visits exceeding 24M monthly. April marked a notable spike in engagement, with a rise in visits per user.

• App Engagement: The FedEx Mobile app maintained a steady monthly active user base of over 1M, with slight fluctuations throughout the quarter.

• Ad Spend & Channels: FedEx's monthly ad spend peaked in May at nearly $2M, with significant investment in desktop display and OTT channels, contributing to their robust digital presence.

Paylocity: Consistent Growth in User Engagement

Paylocity leverages its paylocity.com platform and Paylocity app for comprehensive HR solutions.

• Audience Trends: Paylocity.com saw a steady audience, with unique visits consistently above 3.6M monthly. The site maintained high user engagement with visits per user ranging from 13 to 15.

• App Engagement: The Paylocity app experienced growth in monthly active users, reaching nearly 3M by June, indicating increasing mobile adoption.

• Ad Spend & Channels: Paylocity's monthly ad spend rose significantly in June, exceeding $400K, with LinkedIn and YouTube as key advertising channels.

Conclusion

UPS, FedEx, and Paylocity have demonstrated resilience and adaptability in the competitive Business & Industrials category. With the help of Sensor Tower's comprehensive data, these brands continue to optimize their digital strategies, ensuring robust engagement across web and mobile platforms. Sensor Tower remains the go-to source for in-depth insights, empowering brands to navigate the evolving digital landscape. Explore our offerings to harness the power of data-driven decision-making.