Leading Business Finance & Business Solutions Brands in Q2 2024

In the competitive realm of Business Finance & Business Solutions, several brands have established themselves as leaders with substantial monthly deduplicated audiences across their websites and apps. This article delves into the data trends from Q1 to Q2 2024 for three key players: Automatic Data Processing (ADP), Square Point of Sale, and Paycom. Sensor Tower's comprehensive data provides a unique cross-referencing of web, app, and advertising metrics, offering unparalleled insights into these brands' performances.

Automatic Data Processing (ADP)

ADP maintains a robust presence with its website, adp.com, and the ADP Mobile Solutions app.

• Audience Trends: From Q1 to Q2 2024, adp.com saw a decrease in visits, from over 329M in January to around 213M in June. The monthly deduplicated audience remained stable above 25M throughout the quarter, with a noticeable dip in May.

• App Engagement: The app's monthly active users fluctuated slightly, starting at 9.4M in January and ending at approximately 8.5M in June, indicating consistent mobile engagement.

• Ad Spend & Channels: ADP's monthly advertising spend decreased significantly, peaking in January at nearly $1.9M and dropping to under $0.4M by June. Facebook and LinkedIn were primary channels for impressions, with notable reductions in YouTube and OTT channels.

Square Point of Sale

Square Point of Sale is a prominent player with its website, squareup.com, and the Square Point of Sale (POS) app.

• Audience Trends: The website visits were stable, hovering around 170M by June. The monthly deduplicated audience peaked in March at over 28M, reflecting strong interest.

• App Engagement: The app maintained a steady monthly active user base, with active users slightly over 750K throughout the period, demonstrating stable app engagement.

• Ad Spend & Channels: Square's monthly ad spend remained relatively stable, with a slight dip in April. Desktop display and Facebook were significant channels for impressions, while YouTube saw increased activity towards June.

Paycom

Paycom's digital landscape includes paycom.com and the Paycom app.

• Audience Trends: Website visits were consistent, with a slight increase in June to around 55M. The monthly deduplicated audience remained above 6M, showing resilience.

• App Engagement: The app's monthly active users grew from 4.9M in January to over 5M in May, indicating a rise in mobile preference.

• Ad Spend & Channels: Paycom's monthly ad spend decreased from nearly $2.6M in January to about $1.7M in June. LinkedIn was a dominant platform for impressions, with consistent efforts on OTT and YouTube.

Conclusion

The data from Sensor Tower highlights the dynamic landscape of Business Finance & Business Solutions, showcasing the strategic online and mobile efforts of ADP, Square Point of Sale, and Paycom. With Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical insights into cross-platform user behavior, ensuring informed decision-making in this evolving market. For more detailed analysis and to leverage these insights, explore Sensor Tower's offerings.