Leading Brands in US Law & Government Category: Q2 2024 Insights

In Q2 2024, the Law & Government category in the US witnessed remarkable engagement across leading brands. This article delves into the performance and trends of three key players: the United States Internal Revenue Service, the United States Postal Service, and Epic Systems Corporation. Sensor Tower's comprehensive data offers an unparalleled view into these brands' web and app presence, alongside their advertising efforts.

United States Internal Revenue Service

The IRS maintains a robust digital presence through its website, irs.gov, and the IRS2Go app.

• Audience Trends: From Q1 to Q2 2024, irs.gov experienced fluctuating web traffic, peaking in April with over 812M visits. The monthly deduplicated audience remained stable above 33M throughout the quarter, with a notable spike in app-only visitors in February.

• App Engagement: The IRS2Go app saw a decline in monthly active users, starting above 3.5M in January and stabilizing around 3.1M by June.

• Ad Spend & Channels: Monthly advertising spend varied, with the most significant investment in LinkedIn, contributing to high impressions. Total ad spend in June reached approximately $78K.

United States Postal Service (USPS)

USPS's digital footprint includes usps.com and the USPS Mobile® app.

• Audience Trends: USPS saw consistent web traffic, with visits exceeding 239M in June. The monthly deduplicated audience showed a steady increase, reaching over 33M by the end of Q2.

• App Engagement: The USPS Mobile® app maintained a stable monthly active user base, with active users hovering around 980K throughout Q2.

• Ad Spend & Channels: USPS's advertising efforts were substantial, with a peak in March at over $5.4M in monthly spend. Channels like Facebook and OTT (Over-the-top media services) delivered the highest impressions.

Epic Systems Corporation

Epic Systems Corporation's online presence is anchored by epic.com and the MyChart app.

• Audience Trends: The website saw stable traffic, with unique visits consistently around 1.7M. The monthly deduplicated audience was robust, reaching over 20M by June.

• App Engagement: MyChart's monthly active user base remained strong, fluctuating slightly around 4.4M users.

• Ad Spend & Channels: Epic's monthly advertising spend was modest, with a focus on Facebook, peaking at around $7K in April.

Conclusion

These insights, powered by Sensor Tower's comprehensive datasets, highlight the dynamic landscape of the Law & Government category in Q2 2024. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides critical insights into user behavior across platforms. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.