Top 5 Beauty Retail Apps on Android in Belarus: Q3 2024

During the third quarter of 2024, the top beauty retail apps in Belarus on the Android platform showcased varying trends in downloads and active users. According to data from Sensor Tower, these apps experienced distinct patterns of growth and user engagement.

Золотое Яблоко: онлайн-покупки saw a consistent increase in weekly downloads, starting at approximately 2K at the beginning of July and peaking at around 2.7K by the end of September. The active user base for the app fluctuated slightly, beginning the quarter at around 12K and closing at a similar level, indicating steady user engagement throughout the period.

Мила: косметика, бытовая химия experienced a decline in weekly downloads over the quarter, beginning with about 1.5K in early July and tapering to around 1.2K by the end of September.

ЛЭТУАЛЬ: косметика, парфюмерия downloads fluctuated, starting at 677 downloads in the first week of July, and ending with 609 downloads by the last week of September. Active users showed a slight decrease, starting at 2.2K and ending at approximately 2K.

КРАВТ maintained a relatively stable download trend, beginning with 635 downloads in early July and concluding with 703 by the end of the quarter.

Oriflame showed a varied download trend, starting with 593 downloads and reaching a peak of 750 by the last week of September. The app's weekly active users grew from approximately 6.5K to 7.6K, indicating a positive engagement trend.

These insights highlight the dynamic nature of app performance in the beauty retail sector in Belarus, with user engagement and download trends reflecting the competitive landscape. For more detailed insights and data, visit Sensor Tower.