State of AI Apps Report 2025 is Live!
In the third quarter of 2024, the Boots Ireland app showed consistent weekly downloads, peaking at around 2.1K in early August. Active user numbers remained relatively stable, fluctuating between 16.1K and 17.7K throughout the quarter.
The The Perfume Shop – TPS App experienced a notable increase in weekly downloads, especially in September, reaching a high of approximately 1.7K. The app's active users also grew significantly, starting from 1.8K in early July and peaking at over 3K in mid-September.
For LOOKFANTASTIC -Beauty Shopping, the download trend was relatively stable with slight fluctuations, beginning the quarter at 740 and ending with 603 downloads. Active users showed a minor decline from early July, starting at 7.2K and closing the quarter at around 6.6K.
Sculpted by Aimee had a moderate download pattern, with numbers peaking at 712 in mid-August. The data for active users was not available for this app.
Lastly, RITUALS - Cosmetics saw a notable spike in downloads at the beginning of September, reaching over 1K, before stabilizing. Active users increased steadily from 916 in early July to a peak of 2K in early September before settling at 1.3K by the end of the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be accessed for further understanding of app trends in the beauty retail sector.