Top 5 Beauty Retail Apps on Android in Nigeria: Q3 2024

In the third quarter of 2024, several beauty retail apps on the Android platform in Nigeria demonstrated varying performance trends, as reported by Sensor Tower. Here's a closer look at the top five applications in this category.

Oriflame from Oriflame Cosmetics AG saw a fluctuating trend in downloads over the quarter. The app started with 1.4K downloads in early July, experiencing a dip mid-quarter but rebounding to 2K by the end of September. Weekly active users increased steadily, starting at 11K and climbing to 14.6K by the end of the period.

Shop Wanneka had a strong debut with 9.4K downloads in the final week of July. However, downloads dropped significantly in the subsequent weeks, reaching as low as 10 by the end of September. Data on active users for this app was not available.

Purplle Online Beauty Shopping had a modest presence in Nigeria, with downloads starting at 114 in the first week of July and declining to 18 by the end of September. The number of active users began at 330, peaking at 473 mid-July before slightly decreasing to 309 by the quarter's end.

Think Dirty recorded its highest downloads in early September with 276 but saw a sharp decline to 53 by the end of the month. Active users increased notably from 81 in early September to 353, before falling to 225 by the end of the quarter.

Lastly, Beauty Hut had a consistent but low download rate throughout the quarter, ranging from 17 to 44 downloads per week. Information on active users was not available for this app.

These insights into the performance of beauty retail apps in Nigeria during Q3 2024 are based on data from Sensor Tower. For more detailed analysis and insights, visit their platform.