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In the third quarter of 2024, several dating apps on the Android platform made notable impressions in Israel. Data sourced from Sensor Tower reveals interesting trends in downloads, revenue, and user engagement for these apps.
OmeTV – Video Chat Alternative from Video Chat Alternative showed a gradual decline in weekly revenue from early July, starting at approximately $4.4K and reaching around $3.2K by the end of September. Weekly downloads maintained a relatively stable course, fluctuating slightly between 2.5K and 2.9K. The app's active users saw a slight increase over the quarter, starting at about 15.2K and ending with 16.5K users.
Ringle - Jewish Dating focused on the Jewish dating community and experienced a moderate revenue trend, peaking at around $11.7K in mid-August before settling to $9.3K by the end of September. Downloads showed some variability, peaking at 2.1K in mid-July and then stabilizing around 1.1K towards the quarter's end.
OkCupid Dating: Date Singles from okcupid.com demonstrated a strong revenue performance, beginning with $46.9K in early July and reaching a peak of $56.3K by late September. However, weekly downloads fell significantly from 1.8K at the start of the quarter to just over 550 by the end. Active users slightly decreased from 34.2K to 29K over the same period.
Tinder Dating App: Chat & Date maintained its position as a leading app with a strong revenue growth trend, starting at $83.8K and climbing to $119.5K by the end of September. Despite this, weekly downloads saw a downward trend from 1.1K to about 1K. Active users showed fluctuations, ultimately increasing from 39.7K to 36.1K.
Lastly, שליש גן עדן - סמארט, another app catering to the Jewish community, did not generate revenue but witnessed an interesting download pattern. Downloads started at 1.1K, dropped to around 400 in late July, then surged to over 2K in late August before settling around 930 by the end of September.
These insights from Sensor Tower highlight the dynamic nature of the dating app market in Israel, with varying trends in user engagement and monetization. For more in-depth analysis and data, Sensor Tower offers comprehensive insights into app performance across different markets and categories.