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In the third quarter of 2024, the horror game genre on Android saw notable performances among the top 5 apps in Central America. According to Sensor Tower data, these games demonstrated varied trends in terms of downloads, revenue, and active user engagement.
Identity V from NetEase Games showed a gradual decline in weekly revenue, starting at around $10K and ending the quarter at roughly $3.2K. Weekly downloads fluctuated, beginning at approximately 1.9K and settling at 1.2K. The game maintained a strong user base, with weekly active users peaking at 17.1K before slightly decreasing to 15.8K by the end of September.
Dead by Daylight Mobile by Behaviour Interactive experienced a peak in weekly revenue at $6.3K in late July, followed by a downward trend to $2.4K. Downloads were fairly stable, averaging around 5K weekly, with a slight rise to 5.7K at the quarter's end. Active users consistently increased, starting from 138K and reaching 157K by late September.
Five Nights at Freddy's from Clickteam USA LLC had a stable revenue trend, peaking at $1.8K mid-July. Downloads began at 841 and decreased to 382 by the end of the quarter. Active users also saw a decline from 4.3K to 2.5K over the same period.
Five Nights at Freddy's 2 also by Clickteam USA LLC saw weekly revenue peak at $1.1K in mid-July, eventually tapering to $878. Downloads mirrored this trend, starting at 556 and ending at 326. Active users started at 14K and decreased to 10.9K by the quarter's conclusion.
Finally, Poppy Playtime Chapter 1 from Mob Entertainment experienced a peak in weekly revenue at $854 in mid-July, with a steady decline to $523. Downloads began at 370 and dipped to 246 by the end of September. Active users started at 1.2K and saw a decline to 845.
These insights into the horror game market in Central America on the Android platform during Q3 2024 highlight the dynamic nature of user engagement and revenue generation. For more detailed insights, you can explore Sensor Tower's comprehensive data offerings.