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In the third quarter of 2024, the landscape of personal finance budgeting and planning apps on Android in Kenya showed varied performance across the top five applications. Here’s a closer look at how each app fared, based on data from Sensor Tower.
YNAB saw a notable increase in weekly revenue, peaking at approximately $56 in late August. The app's weekly downloads began to show activity at the end of August, reaching 65 in the week of September 23. Active users experienced a steady climb throughout the quarter, growing from 23 in early July to 64 by the end of September.
Splitwise maintained a relatively consistent weekly revenue, hovering around $20 to $25 throughout the quarter. Downloads fluctuated, with a high of 102 in early August and another peak of 101 in late August. Active users increased significantly, starting at 52 in early July and reaching 143 by the end of September.
Wallet: Budget Expense Tracker demonstrated a steady weekly revenue pattern, consistently around $14 to $18. Downloads saw an upward trend, peaking at 198 in mid-September. Active users also showed positive growth, starting at 468 in early July and rising to 660 by late September.
Mobills: Budget Planner recorded a stable revenue trend, with figures ranging from $11 to $19. However, there were no significant changes in downloads or active users reported during this period.
Finary: Budget & Money Tracker showed a consistent weekly revenue, ranging from $11 to $16. Similar to Mobills, there were no notable trends in downloads or active users for this app during the third quarter.
For more detailed insights and data, Sensor Tower remains a valuable resource for understanding the dynamics of app performance in Kenya’s personal finance sector.