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In the third quarter of 2024, the top personal finance budgeting and planning applications on the Android platform in Africa demonstrated varied performance metrics, as reported by Sensor Tower.
Ocean plus - save money saw consistent weekly downloads, hovering around 9K to 11K throughout the quarter, peaking at 11.3K in the week of September 9. The app maintained a strong user base with weekly active users growing from approximately 88K at the start of July to over 102K by the end of September.
Money Tracker Expense Tracker experienced a noticeable increase in both downloads and active users. Downloads rose from 4.3K in early July to over 13.3K by the end of September. The app's weekly revenue also climbed steadily, reaching $92 by the end of the quarter, while active users increased from about 12.8K to over 25K.
Cash Book- daily expenses maintained modest download numbers, fluctuating between 2.7K and 6.8K. The app's active users count saw an upward trend, starting from 39K and reaching over 46K by the end of September, with steady revenue around $1 weekly.
Hustler Pesa exhibited a mixed download performance, starting with 4K in early July, dipping mid-quarter, and then rising to nearly 6K by the end of September. Unfortunately, there was no revenue or active user data available for this app.
Lastly, MKOPO CHAPCHAP recorded a volatile download trend, with numbers ranging from as low as 15 to peaking at 7.9K in early September. Similar to Hustler Pesa, no revenue or active user data was available.
These insights into app performance are derived from Sensor Tower's comprehensive data analytics, providing a glimpse into the evolving landscape of personal finance applications in Africa. For more detailed insights, be sure to explore Sensor Tower's full reports.