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AI Insights · Timothy · October 2024
Top 5 Shopping Apps on Android in Kenya: Q3 2024 Performance
Discover the download and active user trends for the leading shopping apps on Android in Kenya during Q3 2024, with insights from Sensor Tower.
In the third quarter of 2024, the performance of the top five shopping apps on Android in Kenya revealed varied trends in downloads and active user engagement. According to data from Sensor Tower, these apps experienced fluctuations in their weekly metrics, reflecting the dynamic nature of the shopping app market in the region.
JUMIA Online Shopping saw its weekly downloads peaking at around 37K by the end of July, before declining to about 23.6K in late September. Active users showed a mixed trend, starting the quarter at approximately 207K, reaching a peak of 228K in early September, and then decreasing to 198K by the end of the quarter.
Alibaba.com - B2B marketplace maintained a relatively stable range in weekly downloads, peaking at about 35.6K mid-July and settling at around 23.9K by late September. Its active user base was robust, starting at 619K, with a peak of 655K in late July, before ending the quarter at 630K.
Kilimall - Affordable Shopping experienced a notable spike in weekly downloads at the end of July with approximately 30K downloads, followed by a dip and a final rise to 24.3K by the end of September. Active users showed a similar pattern, starting at 150K, peaking at 171K in late July, and closing the quarter at roughly 160K.
Jiji Kenya: Buy & Sell Online had a moderate download trend, beginning the quarter with 14.7K and decreasing to 7.6K mid-August, before recovering to 12.2K by the end of September. Active users fluctuated slightly, starting at 77.7K and ending at 75K.
MAF Carrefour Online Shopping showed a gradual increase in downloads from 3.6K in early July to 8.3K in late September. Active users mirrored this upward trend, starting at 25K and peaking at 28K in early September before settling at 25.3K by the end of the quarter.
These insights illustrate the competitive landscape of shopping apps in Kenya, highlighting the shifts in user engagement and app popularity over the quarter. For more detailed insights and data, visit Sensor Tower.
