Leading Dining Brands in Australia: A Q3 2024 Overview

In the bustling dining and restaurant sector in Australia, Q3 2024 has seen notable performances from some of the industry’s giants. Brands like McDonald's, KFC, and Domino's Pizza have effectively engaged their audiences across websites and apps, showcasing dynamic trends and user engagement patterns. With insights provided by Sensor Tower, we delve into the data from Q2 to Q3 2024 to understand these brands' digital footprints.

McDonald's: A Digital Powerhouse

McDonald's maintains a robust digital presence with its website and the McDonald's app.

• Audience Trends: The website saw fluctuations, with visits peaking at 4.5M in September. The monthly deduplicated audience remained stable, exceeding 4.2M by September, indicating strong web and app synergy.

• App Engagement: Monthly active users on the app rose to over 1.2M by September, reflecting a steady increase in mobile engagement.

• Ad Spend & Channels: McDonald's monthly advertising spend showed a decline, dropping to around $1.8M in September. The focus was primarily on Facebook and Instagram, which consistently delivered high impressions.

KFC: Navigating Growth

KFC's digital strategy revolves around its website and the KFC app.

• Audience Trends: Website visits showed a significant increase in September, reaching 2.5M. The monthly deduplicated audience remained around 2M, indicating balanced web and app traffic.

• App Engagement: The app's monthly active users hovered around 650K in September, showcasing stable app engagement.

• Ad Spend & Channels: KFC's monthly ad spend jumped to over $3.2M in September, with a large portion allocated to YouTube, leading to a surge in impressions.

Domino's Pizza: Digital Delivery

Domino's Pizza engages its audience through its website and the Domino's Pizza - Food Delivery app.

• Audience Trends: The website maintained strong visits, averaging around 9M monthly. The monthly deduplicated audience was stable, indicating a solid digital strategy.

• App Engagement: App engagement remained consistent with monthly active users around 200K throughout the quarter.

• Ad Spend & Channels: Domino's increased its monthly ad spend significantly to over $1.1M in August, focusing on YouTube and Instagram, which boosted their digital visibility.

Conclusion

The Q3 2024 data underscores the importance of a balanced digital strategy across web and mobile platforms for leading dining brands like McDonald's, KFC, and Domino's Pizza. With Sensor Tower's comprehensive analytics, businesses can gain critical insights into cross-platform user behavior, ensuring they stay ahead in the competitive dining landscape. Sensor Tower's unmatched data offerings provide a detailed view of user engagement, advertising strategies, and market trends, essential for informed decision-making.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.