Leading Food & Dining Brands in Australia: Q3 2024 Overview

The Food & Dining Services category in Australia experienced notable growth and shifts in Q3 2024. This article examines the digital performance of leading brands like UberEATS, McDonald's, and DoorDash, emphasizing their presence across websites and apps. Sensor Tower's data insights power this analysis, offering unparalleled cross-referencing capabilities.

UberEATS for Customers

UberEATS continues to dominate the food delivery space with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, the website maintained a steady flow of visitors, peaking in June with over 8.4M visits. The monthly true audience consistently exceeded 4M throughout Q3, with a balanced mix of app and web users.

• App Engagement: The app's monthly active users hovered around 3.6M, showcasing a stable interest in mobile ordering.

• Ad Spend & Channels: UberEATS invested heavily in advertising, particularly in July, where monthly spend exceeded $1.1M, achieving over 270M monthly impressions. The primary channels were TikTok and YouTube, indicating a focus on video content.

McDonald's

McDonald's digital footprint remains robust with its website, mcdonalds.com, and the McDonald's app.

• Audience Trends: The website saw a notable increase in visits in September, reaching over 4.3M. The monthly true audience also peaked in September, exceeding 4.1M, indicating a successful digital strategy.

• App Engagement: Monthly active users on the app surged to nearly 3.9M in September, reflecting growing consumer engagement.

• Ad Spend & Channels: McDonald's maintained a strong advertising presence, with a peak monthly spend of over $2.2M in April. Facebook and YouTube were key channels, delivering substantial impressions.

DoorDash for Customers

DoorDash's presence is marked by its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: The website experienced fluctuations, with visits peaking in May at over 7.5M. The monthly true audience remained stable, hovering around 2M throughout the quarter.

• App Engagement: The app saw a gradual increase in monthly active users, reaching over 1.7M in September.

• Ad Spend & Channels: DoorDash's ad spend peaked in July, exceeding $1.2M monthly, with significant impressions on TikTok and YouTube, focusing on visual content to engage users.

Conclusion

The Q3 2024 landscape for Food & Dining Services in Australia showcases the strategic digital efforts of UberEATS, McDonald's, and DoorDash. Sensor Tower's comprehensive data insights across web, app, and advertising platforms provide a critical edge for understanding user behavior. For businesses aiming to thrive in this space, leveraging such data is indispensable for staying competitive.

Explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics to gain deeper insights into digital market trends.