Leading Brands in Australia’s Food & Dining Services: Q3 2024 Insights

Australia's food and dining services landscape has evolved significantly from Q2 to Q3 2024, with leading brands like UberEATS, DoorDash, and McDonald's making notable strides. This article delves into their performance and trends, highlighting digital presence across websites and apps, alongside advertising efforts. Sensor Tower's comprehensive data provides unparalleled insights into these dynamics, offering valuable perspectives on cross-platform user behavior.

UberEATS: A Leader in Digital Engagement

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, ubereats.com maintained a stable monthly visit pattern, hovering around 7M. The monthly deduplicated audience remained above 4M, indicating consistent engagement across web and app platforms.

• App Engagement: The app's monthly active users remained steady, consistently exceeding 2M, suggesting a strong user base with a preference for mobile engagement.

• Ad Spend & Channels: UberEATS's monthly advertising spend peaked in July 2024, exceeding $1M, primarily driven by TikTok and Instagram channels, which delivered substantial impressions.

DoorDash: Expanding Reach and Engagement

DoorDash's digital ecosystem includes its main website, doordash.com, and the secondary site, order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: Doordash.com experienced a slight decline in visits, dropping to around 5M in September 2024. However, the monthly deduplicated audience remained stable above 2M, showcasing robust cross-platform engagement.

• App Engagement: The app saw a gradual increase in monthly active users, peaking at over 1.6M in August, indicating growing mobile user preference.

• Ad Spend & Channels: DoorDash's monthly ad spend reached its zenith in July 2024, with expenditures surpassing $1.2M. TikTok and YouTube were the leading channels, providing extensive reach.

McDonald's: Consistent Growth and Engagement

McDonald's leverages its website, mcdonalds.com, and the McDonald's app to maintain a strong digital footprint.

• Audience Trends: The website visits exhibited a notable increase, reaching over 4.4M in September 2024. The monthly deduplicated audience consistently remained above 4M, highlighting significant web engagement.

• App Engagement: The app's monthly active users showed growth, crossing 1.2M by September, reflecting an increasing inclination towards mobile interactions.

• Ad Spend & Channels: McDonald's maintained a high level of monthly ad spend throughout the quarter, with September figures nearing $1.8M. YouTube and Facebook were key channels, delivering a wide audience reach.

Conclusion

The Q3 2024 data from Sensor Tower underscores the dynamic nature of Australia's food and dining services sector. UberEATS, DoorDash, and McDonald's demonstrate strong digital engagement across web and app platforms, supported by strategic advertising investments. Sensor Tower’s comprehensive insights, encompassing web, app, and advertising data, provide a critical lens into these market trends, essential for understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights offerings.