Leading Brands in Brazil's Advertising & Marketing Sector: Q3 2024 Insights

In the rapidly evolving world of advertising and marketing, certain brands have emerged as leaders in Brazil during Q3 2024. This article delves into the performance of Google Ads, HubSpot, Inc., and Fiverr International Limited, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower’s comprehensive data provides unique insights into these brands’ digital footprints across web and app platforms.

Google Ads

Google Ads maintains a robust digital presence with its website and app.

• Audience Trends: From Q2 to Q3 2024, the website experienced fluctuating monthly visits, peaking in September at 36M. Monthly unique visits steadily increased, reaching over 520K in September, indicating growing interest in Google’s advertising services.

• App Engagement: The Google Ads app maintained a stable monthly active user base, hovering around 130K to 140K. The app’s audience remained consistent, demonstrating reliable mobile engagement.

• Ad Spend & Channels: Google Ads’ monthly spending peaked in June with over $52K. Instagram remained the dominant channel, delivering the majority of impressions, particularly in June with over 25M.

HubSpot, Inc.

HubSpot’s digital ecosystem includes its website and the HubSpot app.

• Audience Trends: HubSpot.com saw a significant rise in monthly visits, reaching approximately 15M in September. Despite fluctuating monthly unique visits, the site maintained a robust audience presence.

• App Engagement: The HubSpot app’s monthly active users remained stable, with a slight increase to over 24K in September, suggesting steady engagement from mobile users.

• Ad Spend & Channels: Monthly ad spend for HubSpot decreased over the quarter, hitting a low in August with around $3.4K. Facebook was the primary channel, consistently driving impressions.

Fiverr International Limited

Fiverr’s website and Fiverr - Freelance Service app continue to attract freelance service seekers.

• Audience Trends: The website experienced a dip in August but rebounded to around 1.9M monthly visits in September. Monthly unique visits remained relatively stable, reflecting consistent web engagement.

• App Engagement: The app saw an increase in monthly active users, peaking at over 41K in August, highlighting growing mobile engagement.

• Ad Spend & Channels: Fiverr’s monthly ad spend was minimal, with Instagram and TikTok being the primary channels. Despite low spending, the brand managed to maintain visibility through strategic channel use.

Conclusion

The Q3 2024 data showcases the dynamic landscape of advertising and marketing in Brazil. Google Ads, HubSpot, and Fiverr each exhibit unique trends and strategies, leveraging both web and app platforms to engage their audiences. Sensor Tower’s unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands’ cross-platform performances, highlighting the importance of comprehensive data analysis in understanding user behavior. These insights empower decision-makers to strategically navigate the competitive landscape with confidence.