Leading Brands in Brazil's Books & Comics Category: Q3 2024 Overview

Introduction

In Q3 2024, Brazil's Books & Comics category demonstrated significant engagement across multiple platforms. Leading brands such as Wattpad, Wikipedia.org, and Skeelo showcased distinct audience trends. This article delves into their performance from Q2 to Q3 2024, emphasizing the critical role of Sensor Tower in providing comprehensive cross-platform insights.

Wattpad

Wattpad's digital presence spans its website, wattpad.com, and the Wattpad - Read & Write Stories app.

• Audience Trends: From Q2 to Q3 2024, wattpad.com maintained a robust monthly audience, with visits peaking in July at over 175M. Monthly unique visits remained steady around 2.5M, highlighting a consistent web presence.

• App Engagement: The app's monthly active user base was stable, averaging around 2.1M. This indicates a strong preference for mobile, with app users consistently outperforming web-only visitors.

• Ad Spend & Channels: Wattpad's monthly advertising spend was minimal, with a notable spike in April on Instagram, resulting in over 14K impressions.

Wikipedia.org

Wikipedia's reach includes its website, wikipedia.org, and the Wikipedia app.

• Audience Trends: The website consistently attracted over 24M monthly unique visits, despite a slight dip in September. Visits per unique visitor remained steady at around 18.

• App Engagement: The app's monthly active users were stable, fluctuating slightly around 58K. The web platform remained dominant, with app-only visitors forming a smaller segment of the audience.

• Ad Spend & Channels: Wikipedia's monthly ad spend was modest, with activity on Facebook and Instagram peaking in April with over 48K impressions.

Skeelo

Skeelo's influence extends through its website, skeelo.com, and the Skeelo: Audiobooks & Ebooks app.

• Audience Trends: Visits to skeelo.com were stable, with monthly unique visits averaging around 190K. The app attracted a larger audience, indicating a mobile preference.

• App Engagement: The app's monthly active users saw a gradual decline from over 720K in April to around 560K in September.

• Ad Spend & Channels: Skeelo's advertising efforts were substantial, with monthly spend peaking in August. Facebook and Instagram were primary channels, delivering millions of impressions, complemented by targeted campaigns on TikTok.

Conclusion

In Q3 2024, the Books & Comics category in Brazil exhibited diverse trends across leading brands. Sensor Tower's comprehensive data, including insights from Web Insights, App Performance Insights, and Pathmatics, offers unparalleled insights into cross-platform behavior, essential for decision-makers navigating this dynamic market. Leveraging these insights empowers brands to strategically position themselves in the competitive landscape.