Leading Brands in Brazil's Computers & Consumer Electronics Category: Q3 2024 Analysis

Introduction

In Q3 2024, the Computers & Consumer Electronics category in Brazil demonstrated significant engagement across digital platforms. This article examines the performance of leading brands—Life360, Hewlett-Packard (HP), and Epson—using comprehensive data from Sensor Tower. Our analysis spans data trends from Q2 2024 to Q3 2024, providing insights into audience behavior and advertising strategies.

Life360

Life360, renowned for its family networking app, holds a robust presence through its website, life360.com, and the Life360: Stay Connected & Safe app.

• Audience Trends: From Q2 to Q3 2024, life360.com saw a steady increase in visits, peaking in August with 473K visits. The monthly deduplicated audience surpassed 9.2M by September, indicating strong web and app integration.

• App Engagement: The app’s monthly active users rose consistently, reaching approximately 3.7M in September, showcasing a growing preference for mobile connectivity.

• Ad Spend & Channels: Life360's monthly ad spend was minimal, with a notable peak in July via Facebook, reflecting a targeted approach during this period.

Hewlett-Packard (HP)

HP's extensive digital ecosystem includes hp.com and the HP Smart app.

• Audience Trends: Web visits fluctuated, reaching a high in August at 18.1M visits. The monthly deduplicated audience hovered around 6.2M in Q3, with a balanced distribution between web and app users.

• App Engagement: The HP Smart app maintained stable monthly active user numbers, averaging around 480K, underscoring its consistent utility.

• Ad Spend & Channels: HP's advertising investment surged in July, with significant impressions across Facebook and TikTok, leveraging these platforms for widespread visibility.

Epson

Epson's presence is marked by its website, epson.com, and the Epson iPrint app.

• Audience Trends: Epson.com saw consistent web traffic, peaking at 3.7M visits in August. The monthly deduplicated audience remained stable, reaching about 3.8M in August.

• App Engagement: The Epson iPrint app observed a slight dip in monthly active users during July but rebounded to approximately 675K by September.

• Ad Spend & Channels: Epson's ad strategy was diverse, with Facebook being the primary channel, achieving the highest impressions in September.

Conclusion

Sensor Tower's comprehensive data underscores the dynamic engagement of leading brands in Brazil's Computers & Consumer Electronics sector. The unique cross-referencing capabilities provided by Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offer unparalleled insights into cross-platform user behavior. These insights are crucial for understanding market trends and audience preferences, empowering decision-makers with actionable intelligence.