Leading Brands in Brazil's Experiences & Events Category: Q3 2024 Analysis

Introduction

In Q3 2024, Brazil's Experiences & Events category saw standout performances from leading brands such as Eventim, Eventbrite, and Fever Labs, Inc. These companies have engaged large monthly deduplicated audiences across their websites and apps, reflecting significant trends and insights. Leveraging Sensor Tower's comprehensive data, we explore each brand's performance from Q2 to Q3 2024.

Eventim

Eventim is renowned for its robust digital presence, marked by its website, eventim.com, and the EVENTIM DE: Tickets for Events app.

• Audience Trends: Eventim's website visits peaked in August with over 18M visits, showcasing a significant increase from Q2. The monthly deduplicated audience remained stable, consistently above 1.7M throughout Q3.

• App Engagement: The app saw a steady rise in monthly active users, reaching over 550K in August, indicating a growing preference for mobile engagement.

• Ad Spend & Channels: Eventim increased its monthly advertising investment, with September seeing ad spend of over $36K, primarily on Instagram, delivering substantial impressions.

Eventbrite

Eventbrite's digital footprint includes its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: The website's unique visits showed fluctuation, with a notable increase in September to over 1M. The monthly deduplicated audience also remained stable, averaging around 1.1M.

• App Engagement: The app's monthly active users grew modestly, reaching approximately 16K in September, indicating a steady but small mobile audience.

• Ad Spend & Channels: Eventbrite's monthly ad spend was minimal, with a slight increase in September, focusing primarily on Instagram.

Fever Labs, Inc.

Fever Labs stands out with its website, feverup.com, and the Fever: Events & Tickets app.

• Audience Trends: Fever Labs experienced substantial growth, with website visits surging to over 6.2M in September. The monthly deduplicated audience also rose significantly, reaching approximately 1.4M.

• App Engagement: The app's monthly active user base saw a significant increase, surpassing 410K in September, reflecting strong mobile engagement.

• Ad Spend & Channels: Fever Labs invested heavily in monthly advertising, with September's spend exceeding $940K, spread across Facebook, Instagram, and TikTok, achieving vast impressions.

Conclusion

The Experiences & Events category in Brazil continues to thrive, with Eventim, Eventbrite, and Fever Labs leading the charge. Sensor Tower's unparalleled data insights provide a detailed view of these brands' cross-platform performances, highlighting dynamic shifts in audience engagement and advertising strategies. As the digital landscape evolves, these insights are invaluable for understanding consumer behavior across web and app platforms.

Sensor Tower's consolidated data offers unique advantages for decision-makers, ensuring they stay ahead in this competitive market. For more detailed insights, explore Sensor Tower's offerings.