Leading Brands in Brazil's Investing & Financial Management Category: Q3 2024 Analysis

Introduction

In the dynamic realm of investing and financial management, several brands have emerged as leaders in Brazil, showcasing significant digital presence across websites and apps. In Q3 2024, Binance, Investing.com, and Mercado Bitcoin stood out with impressive monthly deduplicated audiences and strategic advertising efforts. Utilizing Sensor Tower's comprehensive data, this article delves into the performance and trends of these brands from Q2 to Q3 2024.

Binance (BAM Trading Services Inc.)

Binance maintains a strong presence with its website, binance.com, and its app, Binance: Buy Bitcoin & Crypto.

• Audience Trends: The monthly deduplicated audience remained stable above 3M throughout Q3. Notably, the website saw an increase in visits per unique visitor, peaking at 25 in September, suggesting heightened engagement.

• App Engagement: Monthly active users slightly declined, dropping to just under 600K by September, indicating a potential shift in user preference towards the web platform.

• Ad Spend & Channels: Monthly ad spend decreased steadily, with a notable reduction in TikTok channel spending by September, resulting in impressions falling below 110M.

Investing.com (Fusion Media Limited LLC)

Investing.com operates both its website, investing.com, and the app, Investing.com: Stock Market.

• Audience Trends: The website experienced fluctuating visits, peaking in July at nearly 24M visits. The monthly deduplicated audience remained fairly stable, averaging around 1.7M.

• App Engagement: The app's monthly active user base slightly declined to approximately 260K by September, reflecting consistent engagement with the web platform.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with sporadic activity on Instagram, indicating a focus on organic growth.

Mercado Bitcoin

Mercado Bitcoin's digital footprint is marked by its website, mercadobitcoin.com.br, and the app, MB | Mercado Bitcoin: criptos.

• Audience Trends: The website saw a decline in visits, with September visits just above 1M. The monthly deduplicated audience hovered around 700K, indicating a stable user base.

• App Engagement: Monthly active users on the app decreased to about 225K by September, suggesting a preference for web usage among its audience.

• Ad Spend & Channels: Monthly ad spend was minimal, with a strategic focus on TikTok, achieving impressions exceeding 3M in September.

Conclusion

The investing and financial management landscape in Brazil saw stable monthly deduplicated audience figures throughout Q3 2024, with each brand leveraging unique strategies across platforms. Sensor Tower's unrivaled data insights reveal nuanced user behaviors and advertising trends, offering critical understanding for brands navigating this competitive space. With Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain unparalleled visibility into cross-platform engagement and optimize their digital strategies.

For more detailed insights, explore Sensor Tower's offerings: Web Insights, Pathmatics, and App Performance Insights.