Leading Apparel Brands in Canada: Q3 2024 Analysis

Introduction

In the competitive landscape of apparel brands, SheIn Group Limited, Nike, and Adidas have emerged as leading players in Canada for Q3 2024. Utilizing Sensor Tower's comprehensive data, we delve into the performance and trends of these brands across their websites and apps. This analysis highlights audience trends, app engagement, and advertising efforts, showcasing the unique insights offered by Sensor Tower's cross-platform data solutions.

SheIn Group Limited

SheIn's digital presence is formidable, with its website, shein.com, and the SHEIN app.

• Audience Trends: From Q2 to Q3 2024, shein.com maintained a stable monthly visitor base with 45M-57M visits. Unique visits showed minor fluctuations, peaking in July. The monthly deduplicated audience consistently remained above 5.5M throughout the quarter.

• App Engagement: The SHEIN app saw a slight increase in monthly active users, reaching nearly 2.9M in July before stabilizing around 2.8M by September.

• Ad Spend & Channels: Monthly ad spend was robust, particularly in August, with over $2M spent and impressions exceeding 560M. Facebook and Instagram were dominant channels, contributing significantly to their reach.

Nike

Nike's digital strategy includes the website, nike.com, and the Nike: Shoes, Apparel, Stories app.

• Audience Trends: Nike.com saw a steady flow of monthly visits, ranging from 13M-16M. Unique visits experienced a peak in May, with a slight dip by September. The monthly deduplicated audience remained above 2.1M.

• App Engagement: The app's monthly active user base remained relatively stable, hovering around 400K, with a minor decrease by September.

• Ad Spend & Channels: Nike's monthly advertising spend saw a notable spike in August, exceeding $140K, primarily driven by Instagram and Snapchat.

Adidas

Adidas maintains a strong presence through adidas.com and the adidas: Shop Shoes & Clothing app.

• Audience Trends: The website experienced consistent growth, with monthly visits increasing from 3.8M in April to over 7.3M by September. The monthly deduplicated audience saw a steady rise, surpassing 1.1M in September.

• App Engagement: The app's monthly active users grew steadily, reaching nearly 160K by the end of Q3.

• Ad Spend & Channels: Adidas's monthly advertising efforts were concentrated on Snapchat and TikTok, with a significant spend in April exceeding $260K.

Conclusion

The analysis of SheIn Group Limited, Nike, and Adidas during Q3 2024 highlights their robust digital strategies and audience engagement across platforms. Sensor Tower's unparalleled data solutions provide these insights, demonstrating the power of cross-referencing web, app, and advertising data. Explore Sensor Tower's offerings, such as Web Insights, Pathmatics, and App Performance Insights, for a deeper understanding of market dynamics. These tools offer unique advantages for decision-makers seeking to navigate and succeed in an ever-evolving digital landscape.