Leading Dining & Restaurants Brands in Canada: Q3 2024 Performance Overview

Introduction

In the ever-evolving Dining & Restaurants category, brands like Tim Hortons, McDonald's, and Starbucks continue to dominate the Canadian market. This article delves into the digital presence and advertising strategies of these leading brands, highlighting their performance from Q2 2024 to Q3 2024. Sensor Tower's comprehensive data offerings provide unique insights into cross-platform user behavior, allowing us to analyze trends across websites, apps, and advertising channels.

Tim Hortons

Tim Hortons maintains a robust digital presence through its website, timhortons.com, and its app, Tim Hortons.

• Audience Trends: The website saw fluctuations, with visits peaking in August at over 4.7M before dropping in September to 3.6M. The monthly deduplicated audience remained stable, hovering around 5.6M.

• App Engagement: Monthly active users experienced a slight decline, stabilizing at approximately 1.7M by September.

• Ad Spend & Channels: Monthly ad spend increased significantly in September to over $2.5M, with impressions reaching nearly 681M. Facebook and Instagram were dominant channels, consistently delivering high impressions.

McDonald's

McDonald's leverages its digital platforms, including mcdonalds.com and the McDonald’s app.

• Audience Trends: The website's unique visits fluctuated, peaking in August with over 3.5M visits. Monthly deduplicated audience numbers remained strong, averaging around 4.7M.

• App Engagement: The app showed growth, with monthly active users exceeding 1.2M in August before a slight dip in September.

• Ad Spend & Channels: McDonald's monthly ad spend peaked in August at over $3.6M, with TikTok emerging as a key platform, delivering significant impressions.

Starbucks

Starbucks continues to engage users through its website, starbucks.com, and the Starbucks app.

• Audience Trends: Website visits remained consistent, with a slight increase in August to nearly 2.8M. The monthly deduplicated audience was stable, around 2.5M.

• App Engagement: App usage was steady, with monthly active users slightly above 900K throughout the quarter.

• Ad Spend & Channels: Starbucks' monthly ad spend and impressions peaked in September, with TikTok playing a significant role in reaching audiences.

Conclusion

The data from Q2 to Q3 2024 highlights the dynamic strategies of Tim Hortons, McDonald's, and Starbucks. Each brand effectively utilizes digital platforms and advertising channels to maintain strong audience engagement. Sensor Tower's comprehensive data offerings provide unparalleled insights into these trends, showcasing the importance of cross-referencing web, app, and advertising data for a holistic view of market performance. By leveraging Sensor Tower's insights, decision-makers can strategically navigate the competitive landscape with confidence.

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