Leading Brands in IT & Computer Services: Q3 2024 Analysis

Introduction

In Q3 2024, the Information Technology (IT) & Computer Services sector in California demonstrated remarkable digital engagement. Among the leading brands, Duo Security Services, Okta, Inc., and ServiceNow distinguished themselves with impressive monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of these brands, leveraging Sensor Tower's unparalleled data insights.

Duo Security Services

Duo Security Services maintains a robust digital presence with its website duo.com and the Duo Mobile app.

• Audience Trends: From Q2 to Q3 2024, duo.com experienced a steady rise in visits, peaking at 2.1M in September. The monthly deduplicated audience consistently remained above 1M, with a notable increase in web-only visitors.

• App Engagement: Duo Mobile's monthly active users hovered around 300K, showing a slight uptick towards September.

• Ad Spend & Channels: Monthly ad spend was varied, with Facebook and Instagram as primary channels. Impressions reached over 7M in September, highlighting a strategic focus on social media platforms.

Okta, Inc.

Okta, Inc. extends its digital reach through okta.com and the Okta Verify app.

• Audience Trends: Okta.com experienced growth in web visits, achieving nearly 2.7M in September. The monthly deduplicated audience showed an upward trend, surpassing 560K.

• App Engagement: The Okta Verify app maintained a stable monthly active user base around 140K, reflecting consistent mobile engagement.

• Ad Spend & Channels: Primarily using LinkedIn, monthly ad spend peaked in July with impressions over 12M, indicating a targeted approach to professional networks.

ServiceNow

ServiceNow's digital footprint spans servicenow.com and the Now Mobile app.

• Audience Trends: Servicenow.com reached an impressive 5.7M visits in September, with web-only visitors dominating the audience metrics.

• App Engagement: Now Mobile's monthly active users remained modest at around 12K, indicating a more web-centric audience.

• Ad Spend & Channels: ServiceNow's ad strategy involved multiple channels, with significant investments in LinkedIn and YouTube, yielding over 14M monthly impressions in June.

Conclusion

The IT & Computer Services sector in California continues to thrive, with Duo Security Services, Okta, Inc., and ServiceNow leading the charge. Sensor Tower's comprehensive data insights reveal critical user behaviors and strategic advertising trends, offering unparalleled visibility into these brands' digital strategies. With Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain a competitive edge in understanding cross-platform user engagement.