Leading Brands in Jobs & Careers: Q3 2024 Analysis

Introduction

In the dynamic landscape of Jobs & Careers, several brands have emerged as leaders in California, showcasing impressive digital presences across both websites and applications. This article examines the performance of Indeed, Glassdoor, and ZipRecruiter from Q2 2024 to Q3 2024, highlighting audience trends, app engagement, and advertising strategies. Sensor Tower’s comprehensive data tools, including Web Insights, Pathmatics, and App Performance Insights, provide the foundation for this analysis.

Indeed

Indeed is a global leader in job search services, known for its extensive job listings and user-friendly platform. Its digital presence includes the website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed maintained a stable monthly deduplicated audience above 6.3M throughout Q3. The website saw a decline in monthly visits, dropping from over 132M in July to approximately 108M in September.

• App Engagement: The app's monthly active users remained consistent, hovering around 1.7M.

• Ad Spend & Channels: Indeed's monthly advertising spend fluctuated, with a peak in September at approximately $156K, primarily through Facebook and Instagram, generating significant impressions.

Glassdoor

Glassdoor is renowned for providing insights into company cultures and employee reviews, operating via its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: The monthly unique visitor count remained stable around 980K in September, with a slight dip in visits from August to September.

• App Engagement: The app's monthly active users showed consistency, with numbers slightly above 100K in September.

• Ad Spend & Channels: Glassdoor's monthly ad spend surged in August, reaching over $157K, with Instagram being a key channel for impressions.

ZipRecruiter

ZipRecruiter, known for its AI-driven job matching technology, maintains a strong digital footprint with ziprecruiter.com and the ZipRecruiter Job Search app.

• Audience Trends: The website visits remained stable around 800K in September, with unique visits slightly decreasing compared to August.

• App Engagement: The app maintained a steady monthly active user base, close to 110K by September's end.

• Ad Spend & Channels: ZipRecruiter's monthly ad spend decreased to approximately $12K in September, primarily focusing on Facebook for impressions.

Conclusion

Indeed, Glassdoor, and ZipRecruiter continue to lead the Jobs & Careers category in California, each with unique strategies and stable audience engagement. Sensor Tower’s unparalleled data insights enable a comprehensive understanding of these brands’ cross-platform performance, providing critical insights into their digital strategies. For decision-makers, these insights offer a strategic advantage in navigating the competitive landscape of the Jobs & Careers sector. Explore more through our Sensor Tower products and services to unlock potential growth opportunities.