Q3 2024 Credit & Lending Leaders in Germany: A Deep Dive into Payback Card, Klarna INC, and Advanzia Bank S.A.

Introduction

In the dynamic landscape of credit and lending in Germany, Q3 2024 showcased significant shifts in audience engagement across top brands. This article delves into the data trends of Payback Card, Klarna INC, and Advanzia Bank S.A., highlighting their online presence and advertising strategies. With Sensor Tower's comprehensive data insights, we explore how these brands are shaping the market.

Payback Card

Payback Card's digital ecosystem is robust, encompassing its website, payback.de, and the PAYBACK - Karte und Coupons app.

• Audience Trends: From Q2 to Q3 2024, payback.de maintained a steady monthly audience, with unique visits hovering around 2.2M to 2.4M. The monthly deduplicated audience consistently exceeded 9M, showing a balanced engagement between web and app users.

• App Engagement: The app's monthly active users remained stable, ranging from 2M to over 2.2M. This indicates a strong mobile presence, with app-only visitors forming a significant portion of the audience.

• Ad Spend & Channels: Payback Card's monthly ad spend saw fluctuations, peaking at $232K in September, with impressions reaching over 45M. Facebook and Instagram were the primary channels, contributing to the bulk of impressions.

Klarna INC

Klarna INC's online presence is dominated by klarna.com and the Klarna | Shop now. Pay later. app.

• Audience Trends: Klarna's website traffic increased steadily, with unique visits surpassing 3M in September. The monthly deduplicated audience grew consistently, crossing 5.8M, indicating robust cross-platform engagement.

• App Engagement: The app's monthly active users increased from 2.6M to 2.8M, reflecting a growing preference for mobile interactions.

• Ad Spend & Channels: Klarna significantly ramped up its monthly ad spend, reaching nearly $673K in September. Impressions skyrocketed to 143M, with Instagram and Facebook leading the charge.

Advanzia Bank S.A.

Advanzia Bank S.A. operates through its website, gebuhrenfrei.com, and the Advanzia app.

• Audience Trends: The website's unique monthly visits were stable around 200K, with a true audience consistently above 1M. The app-only visitors were a significant portion of the audience, highlighting a strong mobile preference.

• App Engagement: The app's monthly active users were stable, fluctuating slightly around 600K.

• Ad Spend & Channels: Advanzia's monthly ad spend was modest, peaking at $8.6K in September, with all impressions driven by Facebook.

Conclusion

Q3 2024 was marked by strategic digital engagement and advertising efforts from leading brands in the Credit & Lending category. Sensor Tower's unparalleled data insights illuminate how Payback Card, Klarna INC, and Advanzia Bank S.A. are navigating the competitive landscape, leveraging both web and app platforms to maximize reach and engagement. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.