Leading Brands in Germany's Education & Training Sector: Q3 2024 Overview

In the dynamic landscape of Education & Training in Germany, several brands have distinguished themselves with substantial digital footprints. This article explores the performance of Duolingo, Babbel, and Quizlet during Q3 2024, highlighting their monthly audience trends, app engagement, and advertising strategies.

Duolingo

Duolingo, renowned for its innovative language-learning platform, leads with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends:

  • Website Visits: A notable increase in visits was observed from July's 8.6M to September's 12M.

  • Monthly True Audience: Remained above 5.2M throughout the quarter, with a steady rise to nearly 5.9M by September.

  • Web vs. App: The app consistently attracted more users than the website, with app-only visitors reaching over 5.1M in September.

• App Engagement:

  • Monthly active users grew from 5.1M in July to over 5.7M in September, indicating strong mobile engagement.

• Ad Spend & Channels:

  • Total monthly ad spend peaked in August at around $34K, with significant impressions primarily through Instagram and Snapchat.

Babbel (Lesson Nine GmbH)

Babbel, known for its comprehensive language-learning solutions, maintains a robust presence with babbel.com and the Babbel - Language Learning app.

• Audience Trends:

  • Website Visits: Fluctuated, peaking in August at approximately 7.1M before a decline in September.

  • Monthly True Audience: Remained stable, averaging around 1.6M, with a slight dip in September.

• App Engagement:

  • Monthly active users showed a minor decline from 1.1M in August to 1.08M in September.

• Ad Spend & Channels:

  • Consistent monthly ad spend across the quarter, with Facebook being the dominant channel, peaking at over $345K in September.

Quizlet LLC

Quizlet, a leader in educational tools, offers its services through quizlet.com and the Quizlet: Study with Flashcards app.

• Audience Trends:

  • Website Visits: Saw a recovery in September, reaching over 10.6M.

  • Monthly True Audience: Increased significantly in September, crossing 800K.

• App Engagement:

  • App engagement rose markedly, with monthly active users growing from 322K in July to over 517K in September.

• Ad Spend & Channels:

  • Monthly ad spend decreased, with September seeing a drop to around $7.6K, primarily focusing on Instagram.

Conclusion

The Education & Training sector in Germany during Q3 2024 showcased robust digital engagement, with Duolingo, Babbel, and Quizlet leading the charge. Sensor Tower's comprehensive data, including Web Insights and Pathmatics, provides unparalleled insights into these brands' cross-platform strategies, emphasizing the growing importance of integrated web and app experiences in education.

For detailed insights and data, Sensor Tower remains the go-to platform, offering critical intelligence for understanding user behavior across digital landscapes.