Leading Real Estate Brands in Germany: Q3 2024 Overview

In the fast-paced world of real estate, digital platforms play a crucial role in connecting buyers, sellers, and renters. This article delves into the performance of three leading real estate brands in Germany—ImmoScout24, Immowelt AG, and Immonet.de—during Q3 2024. Utilizing Sensor Tower’s comprehensive data, we examine audience trends, app engagement, and advertising strategies across these platforms.

ImmoScout24

ImmoScout24 stands as a prominent player in the German real estate market, with a strong digital presence on both web and mobile platforms.

• Audience Trends: The website, immobilienscout24.de, maintained a stable monthly deduplicated audience, consistently above 12.5M throughout Q3. Notably, a spike in visits occurred in August, surpassing 223M, indicating heightened user activity.

• App Engagement: The ImmoScout24 app saw monthly active user numbers hover around 2.6M, with a peak in August at over 2.75M.

• Ad Spend & Channels: Advertising efforts were robust, with total monthly spend peaking in August at approximately $445K. Facebook and Instagram were the primary channels, generating significant impressions, particularly in September with over 86M.

Immowelt AG

Immowelt AG continues to be a formidable force in the digital real estate landscape, leveraging both web and app platforms effectively.

• Audience Trends: Immowelt.de experienced fluctuations, with a notable increase in visits in August, reaching over 83M. The monthly deduplicated audience remained stable around 7.7M.

• App Engagement: The immowelt - Immobilien Suche app saw consistent monthly active users, peaking at 1.42M in August.

• Ad Spend & Channels: Advertising spend was concentrated on Facebook and Instagram, with a high of nearly $190K in April. However, there was a downward trend in monthly spend by September, settling around $77K.

Immonet.de

Immonet.de, while smaller in scale compared to its peers, shows a dedicated user base and strategic advertising efforts.

• Audience Trends: The website, immonet.de, saw its unique visits peak in July at over 1.7M, with a stable monthly deduplicated audience around 1.8M.

• App Engagement: The immonet Immobilien Suche app maintained a modest yet steady monthly user base, with active users consistently just above 160K.

• Ad Spend & Channels: Immonet.de's monthly advertising spend was minimal, with a notable increase in August at approximately $9.7K, primarily on Instagram and YouTube.

Conclusion

The real estate sector in Germany shows dynamic digital engagement, with each brand demonstrating unique strengths and strategies. ImmoScout24 leads in both web and app engagement, while Immowelt AG maintains a strong overall presence. Immonet.de, though smaller, continues to engage its audience effectively. Sensor Tower’s unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these trends, enabling brands to optimize their digital strategies across platforms. Leveraging this data can empower decision-makers to enhance their market position and drive growth effectively. Explore Sensor Tower's Services.