Leading Software Brands in Germany: Q3 2024 Analysis

Introduction

In the ever-evolving software landscape, a few giants consistently lead the way in Germany. This article explores the performance of Google Search, Chrome, and Microsoft 365 (Office 365) during Q3 2024. Sensor Tower's comprehensive data provides insights into their audience trends, app engagement, and advertising strategies. Our analysis covers web and app data, showcasing how these brands maintain their dominance in the software category.

Google Search

Google Search's digital ecosystem includes google.com and lens.google, complemented by the Google and Google Lens apps.

• Audience Trends: From Q2 to Q3 2024, google.com maintained a stable visitor base, with visits consistently around 7.8B monthly. Monthly true audience figures hovered above 66M, with a slight increase observed in September. Lens.google saw stable visits, around 2.6M monthly.

• App Engagement: The Google app boasted monthly active users consistently above 56M, while Google Lens saw a moderate decline, ending Q3 with around 106K monthly active users.

• Ad Spend & Channels: Monthly advertising spend peaked in August at over $220K, primarily on Reddit, while impressions reached approximately 76K.

Chrome

Chrome's presence is marked by chromewebstore.google.com and the Google Chrome app.

• Audience Trends: Visits to the Chrome Web Store surged in July, reaching over 18M monthly. The monthly true audience remained stable, around 50M, with app-only users forming the majority.

• App Engagement: The Google Chrome app maintained a strong monthly active user base, with users around 49M throughout Q3.

• Ad Spend & Channels: Monthly ad spend was highest in May, over $6.8K, with significant impressions through Instagram and Facebook.

Microsoft 365 (Office 365)

Microsoft 365's ecosystem includes forms.office.com, microsoft365.com, and office.com, supported by apps like Microsoft Word and Microsoft Office.

• Audience Trends: Office.com consistently attracted over 130M visits monthly. Monthly true audience numbers for forms.office.com peaked in September, nearing 5.9M.

• App Engagement: Microsoft Word and Office apps saw stable monthly active user counts, with Word peaking at around 4.8M in September.

• Ad Spend & Channels: Monthly ad spend fluctuated, with a notable peak in June at over $2.3K, primarily on Facebook and YouTube.

Conclusion

The Q3 2024 data underscores the robust presence of Google Search, Chrome, and Microsoft 365 in Germany's software sector. Sensor Tower's unparalleled insights into web and app interactions, coupled with advertising data, provide a comprehensive view of these brands' strategies and performance. For further insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.