Leading Brands in DE's Software Category: Q3 2024 Insights

Introduction

In Q3 2024, the software category in Germany experienced remarkable engagement from industry leaders like Google Search, Chrome, and Microsoft 365. These brands sustained significant monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data provides insights into these trends, offering a detailed understanding of cross-platform user behavior. Our Web Insights, App Performance Insights, and Pathmatics data deliver unparalleled coverage of this dynamic landscape.

Google Search

Google Search's influence extends across both google.com and the Google app.

• Audience Trends: From Q2 to Q3 2024, google.com maintained a stable monthly deduplicated audience consistently above 65M. Unique visits showed minor fluctuations, with a noticeable dip in September.

• App Engagement: The Google app saw monthly active users hover around 25M, demonstrating a stable mobile presence.

• Ad Spend & Channels: Google Search's monthly advertising spend varied, peaking in August with over $200K, primarily through Reddit, achieving significant impressions.

Chrome

Chrome's ecosystem includes the chromewebstore.google.com and the Google Chrome app.

• Audience Trends: The Chrome Web Store saw a consistent increase in visits, reaching nearly 18M by September. The monthly deduplicated audience remained stable above 50M.

• App Engagement: The Google Chrome app maintained steady engagement with over 34M monthly active users.

• Ad Spend & Channels: Chrome's advertising efforts fluctuated, with a significant spike in May, spending over $6K on Instagram, garnering over 1.3M impressions.

Microsoft 365 (Office 365)

Microsoft 365's digital footprint includes multiple websites such as forms.office.com, microsoft365.com, and office.com, alongside apps like Microsoft Word and Microsoft Office.

• Audience Trends: Office.com consistently attracted over 140M visits monthly. Other sites like forms.office.com and microsoft365.com showed varied audience engagement, with noticeable peaks in September.

• App Engagement: Microsoft Word and Office apps maintained stable monthly user bases, with Word seeing over 600K active users in September.

• Ad Spend & Channels: Microsoft's monthly ad spend saw a significant increase in June, with over $2K focused on Facebook, driving over 590K impressions.

Conclusion

Q3 2024 showcased robust engagement across leading software brands in Germany. Google Search, Chrome, and Microsoft 365 demonstrated strong cross-platform presence, with stable monthly deduplicated audiences and strategic advertising efforts. Sensor Tower's unique data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, empowering businesses to make informed decisions in the digital landscape.

For more detailed insights and data, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.