Leading Brands in the Books & Comics Category: Q3 2024 Insights

In Q3 2024, the Books & Comics category in Spain witnessed significant engagement across leading brands such as Wikipedia.org, Audible, and Wattpad. These platforms not only attracted vast audiences but also demonstrated intriguing trends in user behavior across their websites and apps. Using Sensor Tower's comprehensive data, we delve into the performance of these brands from Q2 to Q3 2024.

Wikipedia.org

Wikipedia.org maintains a robust presence with its website and the Wikipedia app.

• Audience Trends: The website consistently drew over 33M monthly visits, despite a slight decline from Q2 to Q3. Monthly unique visits hovered around 1.2M to 1.4M, with visits per unique visitor peaking at 31 in August.

• App Engagement: The Wikipedia app showed steady growth in monthly active users, reaching approximately 135K by September.

• Ad Spend & Channels: Monthly advertising spend varied, with a notable increase in May, reaching around $11K. Facebook and Instagram were the primary channels, with Facebook delivering the majority of impressions.

Audible

Audible, accessible via audible.com and the Audible: Audio Entertainment app, experienced dynamic changes.

• Audience Trends: Website visits fluctuated, peaking in July with over 3.9M monthly visits. Monthly unique visits remained around 250K to 270K.

• App Engagement: The app's monthly active users exceeded 340K by September, indicating a preference for mobile engagement.

• Ad Spend & Channels: Audible's monthly ad spend was substantial, especially in April, reaching nearly $286K. Facebook dominated ad impressions, followed by Instagram and Snapchat.

Wattpad

Wattpad's presence is marked by wattpad.com and the Wattpad - Read & Write Stories app.

• Audience Trends: Website visits peaked in July at over 16M monthly, with unique visits averaging around 300K.

• App Engagement: The app saw a decline in monthly active users from Q2, reaching approximately 560K by September.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, with a sole investment in Instagram in April.

Conclusion

The Q3 2024 analysis of these leading brands in the Books & Comics category reveals diverse engagement patterns across platforms. Wikipedia.org, Audible, and Wattpad each display unique trends in audience behavior, underscoring the importance of cross-platform strategies. Sensor Tower's unparalleled data offerings provide critical insights into these dynamics, enabling brands to understand and adapt to user preferences effectively.

By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, brands can navigate the evolving digital landscape with precision and foresight.