Leading Brands in ES: Business & Industrials Category Q3 2024

Introduction

In the dynamic landscape of Business & Industrials, several brands have demonstrated remarkable digital presence in Q3 2024. This article delves into the performance and trends of three leading brands: Repsol, MOEVE (formerly CEPSA), and UPS. Utilizing Sensor Tower’s comprehensive data, we explore audience trends, app engagement, and advertising strategies, providing a detailed insight into cross-platform user behavior.

Repsol

Repsol's digital footprint is significant, with its website, repsol.com, and the Waylet. Pagos con el móvil app.

• Audience Trends: From Q2 to Q3 2024, repsol.com saw fluctuating visits, peaking in July with over 4.5M visits. The unique visitors remained above 600K, with a notable increase in visits per unique visitor in July and August. The monthly deduplicated audience stayed above 4.2M throughout the quarter, indicating robust engagement across platforms.

• App Engagement: The Waylet app maintained a stable monthly active user base, with users slightly decreasing to around 900K by September. This reflects a consistent interest in mobile transactions.

• Ad Spend & Channels: Repsol's monthly ad spend varied, with a peak in June at approximately $180K, primarily through Facebook and Instagram. Monthly impressions exceeded 85M in June, highlighting effective reach through social media channels.

MOEVE (Formerly CEPSA)

MOEVE's presence is marked by its website, cepsa.com, and the Moeve app.

• Audience Trends: Cepsa.com experienced variability, with a significant drop to under 900K visits in September. Unique visits followed a similar trend. The monthly deduplicated audience hovered around 900K, showcasing a stable cross-platform presence.

• App Engagement: The Moeve app showed growth, with monthly active users rising to over 470K in August before slightly declining in September. This indicates a growing preference for mobile solutions.

• Ad Spend & Channels: MOEVE's monthly ad spend peaked in August at approximately $167K, with monthly impressions nearing 79M. Facebook and Instagram were dominant channels, reflecting a strategic focus on visual platforms.

UPS

UPS's digital strategy is centered around its website, ups.com, and the UPS app.

• Audience Trends: Ups.com saw a consistent increase in visits, peaking at over 5M in August. Unique visits remained stable, suggesting a loyal user base. The monthly deduplicated audience showed growth, exceeding 380K by September.

• App Engagement: The UPS app experienced gradual growth, with monthly active users reaching over 13K in September, reflecting a steady increase in mobile engagement.

• Ad Spend & Channels: UPS's monthly ad spend was minimal, with brief activities in April and July. Despite this, the brand maintained visibility through targeted Facebook and Instagram campaigns.

Conclusion

The analysis of Repsol, MOEVE, and UPS highlights the dynamic nature of the Business & Industrials category. Through Sensor Tower’s unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical insights into audience behaviors and optimize their strategies for success in an ever-evolving digital landscape. Sensor Tower's data-driven analytics empower decision-makers to make informed strategic choices, ensuring sustained growth and competitive advantage.