Leading Brands in Spain's Business & Industrials Category: Q3 2024 Analysis

Introduction

In the dynamic landscape of Spain's Business & Industrials category, several brands have emerged as leaders, leveraging both web and app platforms to engage their audience. This article delves into the performance and trends of Repsol, MOEVE (formerly CEPSA), and UPS from Q2 to Q3 2024. Sensor Tower's comprehensive data provides unparalleled insights into these brands' digital strategies.

Repsol

Repsol is renowned for its energy solutions, and its digital presence is marked by its website, repsol.com, and the Waylet. Pagos con el móvil app.

• Audience Trends: Repsol.com experienced a fluctuating pattern with visits peaking at over 7.5M in July before settling at around 5.9M in September. The monthly true audience remained stable above 4.2M throughout the quarter.

• App Engagement: The Waylet app maintained a strong presence with monthly active users peaking at 4M in August before a slight decline to 3.7M in September.

• Ad Spend & Channels: Repsol's advertising efforts varied, with a notable peak in June at around $182K and monthly impressions exceeding 85M. The primary channels included Facebook and Instagram, each contributing significant impressions.

MOEVE (Formerly CEPSA)

MOEVE, a key player in the energy sector, focuses on innovation and sustainability. Its digital strategy includes its website, cepsa.com, and the Moeve app.

• Audience Trends: Cepsa.com experienced a consistent flow with visits peaking at over 8.4M in July. The monthly true audience consistently hovered around 900K throughout the quarter.

• App Engagement: The Moeve app showed a steady increase in monthly active users, reaching over 560K in August before a slight dip in September.

• Ad Spend & Channels: MOEVE's ad spend peaked in August at approximately $167K, with monthly impressions surpassing 79M. Facebook and Instagram were the leading channels for impressions.

UPS

UPS, a global leader in logistics, centers its digital footprint around its website, ups.com, and the UPS app.

• Audience Trends: UPS.com showed a notable increase in visits, reaching over 5.7M in August. The monthly true audience saw a rise to approximately 380K by September.

• App Engagement: The UPS app maintained modest but steady growth, with monthly active users reaching over 7K in September.

• Ad Spend & Channels: UPS's advertising activity was minimal, with a brief spike in April. Facebook was the primary channel for their limited ad spend.

Conclusion

The analysis of Repsol, MOEVE, and UPS highlights the varied strategies employed by leading brands in Spain's Business & Industrials category. Sensor Tower's data offers critical insights into their audience engagement across web and app platforms, showcasing the power of comprehensive data in understanding cross-platform user behavior. By leveraging Sensor Tower's analytics, decision-makers can gain a competitive edge in the evolving digital landscape.