Leading Brands in the Coupons & Rebates Category: Q3 2024 Analysis

Introduction

In the dynamic world of Coupons & Rebates, Q3 2024 has seen significant activity from leading brands like Groupon, LetyShops, and UNiDAYS. Leveraging Sensor Tower's unparalleled data insights, we delve into the performance and trends of these brands, examining their web and app presence, audience engagement, and advertising strategies.

Groupon

Groupon is renowned for its deals and discounts, operating through its website, groupon.com, and the Groupon - Local Deals Near Me app.

• Audience Trends: From Q2 to Q3 2024, Groupon's website visits fluctuated, peaking in July with over 6M visits. The monthly deduplicated audience remained stable at over 1.2M throughout the quarter, with web-only visitors consistently outnumbering app-only visitors.

• App Engagement: The app maintained a steady monthly active user base, with active users hovering around 180K to 190K.

• Ad Spend & Channels: Groupon's monthly advertising expenditure peaked in June with over $50K spent, primarily on Facebook. Impressions were highest on Facebook, with significant activity also noted on Instagram.

LetyShops

LetyShops, a prominent cashback service, operates through its website, letyshops.com, and the Cashback — LetyShops app.

• Audience Trends: Website visits saw a decline from May's peak of over 800K to under 500K in September. The monthly deduplicated audience remained stable around 430K to 480K, with a strong app-only presence.

• App Engagement: The app's monthly active users decreased slightly from 178K in April to 134K in September, indicating a shift in user preference or market conditions.

• Ad Spend & Channels: LetyShops reduced its monthly ad spend across the quarter, with Facebook and Instagram being the dominant channels. Impressions were highest on Facebook, with a notable presence on Instagram as well.

UNiDAYS

UNiDAYS, known for student discounts, is accessible via myunidays.com and the UNiDAYS: Student Discount App.

• Audience Trends: Website visits increased significantly from April to September, with a peak of over 350K visits. The monthly deduplicated audience surged in September to over 210K.

• App Engagement: The app experienced growth in monthly active users, culminating at over 120K in September, reflecting a rising interest in mobile platforms among students.

• Ad Spend & Channels: A major spike in monthly ad spend occurred in September, exceeding $68K, with Snapchat and Facebook as primary channels. This indicates a strategic push in digital advertising.

Conclusion

The Coupons & Rebates sector in Q3 2024 has demonstrated dynamic shifts and strategic advertising plays by leading brands. Sensor Tower's comprehensive data, including Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into these trends, offering a detailed view of cross-platform user behavior. As we move forward, these insights will be crucial for brands aiming to optimize their digital strategies and expand their audience reach. Sensor Tower's data-driven approach offers unique advantages for decision-makers, empowering them to make informed strategic choices.