Leading Brands in Spain's Film & Television Sector: Q3 2024 Overview

Introduction

The Film & Television category in Spain continues to be dominated by major OTT platforms, including Netflix, Prime Video, and Disney+. As the digital landscape evolves, these brands showcase varying trends in user engagement and advertising strategies. Sensor Tower's comprehensive data provides invaluable insights into these dynamics, allowing for a deep dive into each brand's performance across web and app platforms.

Netflix, Inc.

Netflix maintains a strong presence in Spain through its website, netflix.com, and its Netflix app.

• Audience Trends: From Q2 to Q3 2024, netflix.com experienced fluctuations, peaking in August with over 160M visits. The monthly true audience remained above 8M for most of the quarter, with a slight dip in September.

• App Engagement: The Netflix app maintained a stable monthly active user base around 6M, despite a noticeable decline in September.

• Ad Spend & Channels: Netflix's monthly advertising expenditure showed a significant increase in September, reaching over $1.1M, with Facebook and Instagram being the primary channels.

Prime Video

Prime Video's digital reach is supported by primevideo.com and the Amazon Prime Video app.

• Audience Trends: Primevideo.com saw a steady increase in visits, culminating in September with nearly 90M. Monthly true audience figures remained consistent, with a peak in August at over 6M.

• App Engagement: The app's monthly active users showed a gradual rise, reaching close to 4M in August before a slight reduction in September.

• Ad Spend & Channels: Monthly advertising spend peaked in July at nearly $600K, with Snapchat and Facebook providing substantial impressions.

Disney+ (Disney Plus)

Disney+ engages its audience through disneyplus.com and the Disney+ app.

• Audience Trends: Disneyplus.com exhibited a strong performance, particularly in August with visits exceeding 85M. The monthly true audience consistently remained above 5M.

• App Engagement: Active users on the Disney+ app increased steadily, peaking at over 3.6M in August.

• Ad Spend & Channels: September marked a significant surge in monthly ad spend, surpassing $1.9M, with Facebook and Instagram leading in impressions.

Conclusion

The dynamic landscape of Spain's Film & Television category highlights the varied strategies of leading OTT platforms. Sensor Tower's unparalleled data, encompassing web, app, and advertising insights, offers a critical understanding of these trends. As digital consumption continues to grow, these brands are well-positioned to adapt and thrive.

For more insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.