Leading Brands in Film & Television: Q3 2024 Insights

As we delve into Q3 2024, the Film & Television category continues to be dominated by industry giants such as Netflix, Inc., Prime Video, and Disney+ (Disney Plus). These brands have maintained their stronghold with impressive monthly deduplicated audiences across their websites and apps. This article explores their performance trends from Q2 to Q3 2024, highlighting the insights provided by Sensor Tower's comprehensive data offerings.

Netflix, Inc.

Netflix's digital presence is robust, with its website, netflix.com, and the Netflix app.

• Audience Trends: The website saw a fluctuation in visits, peaking in August with approximately 163M visits. The monthly deduplicated audience remained stable above 8M throughout the quarter, with a mix of web and app users.

• App Engagement: The app's monthly active users peaked in August at nearly 6.5M before dipping in September.

• Ad Spend & Channels: Netflix significantly increased its monthly ad spend in September, reaching over $1.1M, primarily focusing on Facebook and Instagram, which delivered substantial impressions.

Prime Video

Prime Video's digital strategy includes the primevideo.com website and the Amazon Prime Video app.

• Audience Trends: Visits to the website increased steadily, reaching about 90M in September. The monthly deduplicated audience size hovered around 5.7M, with a balanced distribution between web and app visitors.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 3M.

• Ad Spend & Channels: Monthly ad spend saw a peak in July, with nearly $594K spent, leveraging platforms like Snapchat and Instagram for wider reach.

Disney+ (Disney Plus)

Disney+ shines with its disneyplus.com website and the Disney+ app.

• Audience Trends: Website visits peaked in August at over 85M. The monthly deduplicated audience grew steadily, surpassing 5M by the end of the quarter.

• App Engagement: The app's monthly active users reached nearly 5M in August, showing strong mobile engagement.

• Ad Spend & Channels: Disney+ led in monthly ad spending, particularly in September with expenditures nearing $2M, focusing on Facebook and Instagram for high impressions.

Conclusion

In Q3 2024, Netflix, Prime Video, and Disney+ demonstrated dynamic engagement across their platforms, supported by strategic monthly ad spending. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide an invaluable lens into understanding cross-platform user behavior in the OTT media service space. As these brands continue to evolve, Sensor Tower remains the go-to resource for comprehensive market intelligence.