Leading Brands in Jobs & Education: A Q3 2024 Overview

In the rapidly evolving Jobs & Education sector, key players such as Duolingo, Indeed, and Job Today S.A. have made significant strides in Q3 2024. Utilizing Sensor Tower's comprehensive data, we delve into the performance trends of these brands across their websites and apps, providing unique insights into user behavior and market dynamics.

Duolingo

Duolingo's digital presence is robust, anchored by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: From Q2 to Q3 2024, duolingo.com experienced fluctuations, with visits peaking at 11.8M in July before dropping to 9.4M in September. The monthly deduplicated audience saw a steady increase, surpassing 3.6M in September, indicating strong cross-platform engagement.

• App Engagement: The app maintained a consistent rise in monthly active users, starting at 2.2M in April and reaching over 2.4M by September, highlighting the growing preference for mobile learning solutions.

• Ad Spend & Channels: Duolingo significantly increased its monthly ad spend, especially in August and September, with a focus on Instagram and Facebook, achieving over 19M impressions in September alone.

Indeed

Indeed's expansive reach is evident through its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: The website saw a notable surge in September, with visits climbing to over 26M, indicating heightened job-search activity. The monthly deduplicated audience also grew, exceeding 2.4M.

• App Engagement: The app showed a steady increase in monthly active users, reaching approximately 1.5M by September, reflecting its critical role in job searching.

• Ad Spend & Channels: Indeed's ad strategy involved multiple channels, with significant investments in Facebook and Instagram, generating impressive engagement through targeted campaigns.

Job Today S.A.

Job Today S.A. leverages its website, jobtoday.com, and the JOB TODAY: Hire & Find Jobs app to connect job seekers with opportunities.

• Audience Trends: The website's visits peaked at over 2.1M in September, with the monthly deduplicated audience growing to 870K, indicating effective user acquisition strategies.

• App Engagement: The app's monthly active users saw a gradual increase, surpassing 200K in September, underscoring its value in the job market.

• Ad Spend & Channels: Although monthly ad spend was minimal, the brand focused on Instagram to maintain visibility and engagement.

Conclusion

The Jobs & Education sector in Q3 2024 showcases dynamic trends with leading brands like Duolingo, Indeed, and Job Today S.A. leveraging both web and mobile platforms to enhance user engagement. Sensor Tower's unparalleled cross-platform data insights provide a comprehensive view of these trends, essential for understanding market shifts and consumer behavior.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings, empowering decision-makers with the data they need to stay ahead in the market.