Leading Brands in Spain's Jobs & Education Category: Q3 2024 Overview

In the ever-evolving landscape of Jobs & Education in Spain, Q3 2024 has seen remarkable performances from leading brands such as Duolingo, Indeed, and Job Today S.A. This article explores their digital presence, audience trends, and advertising strategies using Sensor Tower's comprehensive data insights.

Duolingo

Duolingo's digital footprint is robust, featuring its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: From Q2 to Q3 2024, duolingo.com experienced a slight decline in visits, from over 11.9M in June to just under 9.8M in September. The monthly true audience, however, showed a steady increase, exceeding 3.6M by September. The app attracted a larger share of the audience compared to the website.

• App Engagement: The app's monthly active users rose from approximately 2.9M in April to nearly 3.5M in September, highlighting a growing preference for mobile learning.

• Ad Spend & Channels: Duolingo's monthly advertising spend saw a significant spike in August and September, reaching over $32K and $42K respectively, primarily through Instagram and Facebook channels.

Indeed

Indeed's online presence is anchored by its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com saw a notable increase in visits, peaking at nearly 29M in September. The monthly true audience also grew steadily, surpassing 2.6M by the end of Q3, with the web platform dominating over the app.

• App Engagement: The app maintained stable engagement, with monthly active users rising slightly to 664K in September.

• Ad Spend & Channels: Indeed's monthly ad spend decreased from over $12K in April to around $4.5K in September, with Facebook and Instagram as key channels, generating millions of impressions.

Job Today S.A.

Job Today's digital ecosystem includes its website, jobtoday.com, and the JOB TODAY: #1 Hiring App.

• Audience Trends: The website saw a surge in visits, reaching over 4.6M in August. The monthly true audience increased to approximately 875K by September, with the app playing a significant role in audience engagement.

• App Engagement: The app's monthly active users rose from 561K in April to over 727K in September, indicating strong user retention and growth.

• Ad Spend & Channels: Advertising efforts were minimal, with some spend on Instagram in April and June, but no significant campaigns in later months.

Conclusion

In Q3 2024, Duolingo, Indeed, and Job Today S.A. have shown varied strategies and successes in Spain's Jobs & Education sector. Sensor Tower's unmatched data insights have been instrumental in analyzing these trends, offering a detailed view of cross-platform user behavior. For more information, explore our Web Insights, Pathmatics, and App Performance Insights offerings.