Leading Software Brands in Q3 2024: An In-Depth Analysis

In the ever-evolving world of software, some giants continue to dominate the landscape with their comprehensive suite of tools and services. In Q3 2024, Google Workspace, Google Search, and Gmail emerged as leading brands in the software category, showcasing significant monthly deduplicated audience numbers across their websites and apps. Sensor Tower’s unparalleled data insights provide a unique perspective on these trends, allowing for a comprehensive understanding of cross-platform user behavior.

Google Workspace

Google Workspace, formerly known as G Suite, continues to be a pivotal hub for productivity tools. Its digital presence spans across multiple websites and apps, including calendar.google.com, docs.google.com, meet.google.com, and messages.google.com, along with apps like Google Calendar, Google Docs, and Google Meet (original).

• Audience Trends:

  • calendar.google.com saw a notable increase in visits from August to September, rising from 205M to over 320M. The monthly deduplicated audience also showed a slight rise, remaining stable above 20M.

  • docs.google.com experienced fluctuations, with visits peaking in May at over 1.1B, then declining in the following months, before a rebound in September. The monthly deduplicated audience was consistently around 10M.

  • meet.google.com maintained high engagement, with visits exceeding 1.9B in both July and September. The monthly deduplicated audience remained steady, fluctuating around 9M.

  • messages.google.com showed a significant spike in visits in August, reaching nearly 1M before stabilizing again. The monthly deduplicated audience hovered around 13M.

• App Engagement:

  • Google Calendar app engagement rose slightly in September to over 8M monthly active users.

  • Google Docs saw a recovery in September, with monthly active users reaching approximately 2M.

  • Google Meet (original) had a decrease in monthly active users over the quarter, bottoming out in August before a slight increase in September.

• Ad Spend & Channels: Minimal monthly advertising spend was recorded, with a slight uptick in September on Facebook, resulting in around 72K impressions.

Google Search

Google Search remains an essential tool for users worldwide, with its primary platform being google.com.

• Audience Trends:

  • Visits remained consistently high, with numbers exceeding 5B each month. The monthly deduplicated audience was stable around 44M, indicating strong user retention.

  • The app-only audience continued to grow slightly, showcasing the app's increasing importance alongside web usage.

• App Engagement:

  • The Google app consistently engaged over 18M monthly active users.

• Ad Spend & Channels:

  • Monthly ad spend saw a significant increase in September, reaching over $1.5K on Facebook, generating approximately 760K impressions.

Gmail

Gmail continues to be a staple in email communication, with its presence on mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • Visits to mail.google.com remained robust, peaking at over 2.1B in September. The monthly deduplicated audience consistently exceeded 42M.

• App Engagement:

  • The Gmail app maintained strong engagement, with monthly active users surpassing 23M in September, indicating its critical role in user communication.

• Ad Spend & Channels:

  • No significant monthly ad spend was recorded for Gmail during this period.

Conclusion

In Q3 2024, Google Workspace, Google Search, and Gmail demonstrated their dominance in the software category, with stable and growing engagement across platforms. Sensor Tower's comprehensive data insights, including Web Insights, App Performance Insights, and Pathmatics, provide an unparalleled view into these trends, crucial for understanding cross-platform user behavior. As these platforms continue to evolve, Sensor Tower remains at the forefront, offering invaluable data for industry stakeholders.