Leading Brands in FR's Advertising & Marketing: Q3 2024 Overview

Introduction

In the dynamic world of advertising and marketing, staying ahead of trends is crucial for brands aiming to capture a broad audience. In Q3 2024, Sensor Tower provides invaluable insights into the performance of top brands such as Fiverr International Limited, HubSpot, Inc., and MailChimp. This article delves into their digital presence, audience engagement, and advertising strategies, utilizing Sensor Tower’s comprehensive data offerings.

Fiverr International Limited

Fiverr's digital ecosystem, featuring fiverr.com and the Fiverr - Freelance Service app, showcases a robust presence in the market.

• Audience Trends: The website maintained a stable monthly audience with around 6M visits, peaking in August. The true monthly audience figures fluctuated slightly, hovering around 300K.

• App Engagement: The app's monthly active users remained consistent at approximately 45K, indicating steady mobile interaction.

• Ad Spend & Channels: Fiverr's monthly ad spend varied, with a significant drop in September to under $25K. YouTube dominated the advertising channels, delivering the highest monthly impressions.

HubSpot, Inc.

HubSpot's digital footprint, anchored by hubspot.com and the HubSpot app, demonstrated intriguing trends.

• Audience Trends: Website visits saw a remarkable spike in September, exceeding 11M monthly visits. The true monthly audience remained stable around 210K throughout the quarter.

• App Engagement: The app's monthly active users showed slight growth, peaking at over 11K in September.

• Ad Spend & Channels: Monthly ad spend was notably lower compared to Fiverr, with Facebook and Instagram being the primary channels, achieving consistent monthly impressions.

MailChimp

MailChimp's presence through mailchimp.com and the Mailchimp Email Marketing app reflected strategic shifts.

• Audience Trends: The website experienced a significant increase in monthly visits in September, reaching over 8M. The true monthly audience remained around 220K.

• App Engagement: The app's monthly active users were relatively low, with numbers around 1K.

• Ad Spend & Channels: MailChimp's monthly advertising efforts saw a substantial peak in July, with Facebook and Instagram as the lead channels, generating notable monthly impressions.

Conclusion

The data from Q3 2024 illustrates the diverse strategies employed by Fiverr, HubSpot, and MailChimp in engaging their audiences. Sensor Tower’s unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a comprehensive view of these trends. Understanding these metrics is essential for brands to effectively navigate the competitive landscape of advertising and marketing. Sensor Tower's insights empower decision-makers with the knowledge needed to strategize effectively in this dynamic environment.